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This five-year marketing plan for Green Field Herbal Tea, Inc which base on the present performance to achieve the goal which gain more net profit and expand the markets to not only two provinces in the Southern part of China, but also the north Part of C

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Introduction

Five- Year Marketing Plan Green Field Herbal Tea, Inc. Table of Contents 1. Executive Summary This five-year marketing plan for Green Field Herbal Tea, Inc which base on the present performance to achieve the goal which gain more net profit and expand the markets to not only two provinces in the Southern part of China, but also the north Part of China. The various analysis will shown in the below of the marketing plan in order to gain profit and expansion for the Green Field Herbal tea, Inc. 2. Company Description Green Field Herbal Tea, Inc. is a Chinese based large professional beverage production and sales enterprise. The Green Field Herbal Tea cooked with certain Chinese herbals it is famous for smooth digestion and avoids inflammatory or other lesions. Among the various herbal drinks in China, Green Field Herbal Tea has been the most famous brand inasmuch as it had its beginnings from Qin Dynasty and lasted for more than 180 years in China. The Green Field Herbal Tea only sold in Guangdong and Guangxi these two provinces in the south part of China. To the Company's knowledge, Green Field Herbal Tea is only premium- quality sold in those two provinces. ...read more.

Middle

Industry Analysis As a manufacturing in the beverage industry, the Green Field Herbal Tea is being product in an industry worth over RMB 1080 million. The manufacturer maintained it annual sale around RMB 100 million for years. Competitors Analysis Currently, Green Field Herbal Tea Inc. product competes in the soft drink beverage segment of the Northern part of China. The major competitors are those soft drink companies such as Coca-cola and Pepsi. Company Analysis Green Field Herbal Tea has a great benefit to body health and for smooth digestion and avoids inflammatory or other lesions that no others soft drink can offer. Customer Analysis In terms of customer analysis, this section describes (1) the characteristic of customer expected to buy Green Field Herbal Tea and (2) health and herbal concern of Chinese today. Customer Characteristic. Demographically, Herbal teas in general are purchase in the south part of China. Green Field Herbal Tea is purchased chiefly be consumers who are old and knows about Chinese herbal. Health and Herbal concern. More and more professional states about the knowledge about Chinese herbal which are safe ways to make body healthier, furthermore, more and more people are concern about health issue today in China. ...read more.

Conclusion

7. Financial Data and Projections Past Sales Revenues (in million RMB) Five-Year Projections These Projections reflect the continuing growth in net profit where sales increase. (Million in RMB) Year1 Year2 Year3 Year4 Year5 Sales 446m 684m 889m 1249m 1499m COS 357m 360m 375m 430m 510m Gross Profit 89m 324m 514m 819m 989m Less Expense 10m 29m 32m 45m 52m Net Profit 79m 295m 482m 774m 937m 8. Implementation Plan Introducing Green Field Herbal tea to 8 new provinces is a complex task and requires that creative promotional activities gain consumer awareness an initial trial among the target market with the Northern part of Chinese people. The anticipated rollout schedule t enter these provinces market in below. Year New Markets Adds Cumulative Markets Today (2010) 1 3 Year 1 (2011) 1 4 Year 2 (2013) 2 6 Year 3 (2014) 2 8 Year 4 (2015) 1 9 Year 5 (2016) 1 10 9. Evaluation and Control Monthly sales target in each provinces have been set for Green Field Herbal Tea Inc. actual Sales need to compared with these target sales and marketing programs need to modifies if need it. The speed of rollout programs may increase or decrease, depending on the Green Field Herbal Tea Inc.'s performance in the successive provinces enters. 10. Appendices ?? ?? ?? ?? ...read more.

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