This is a business plan for Stationery on Tap. It consists of a Market Analysis, Market Plan, Production and resource requirements, Financial analysis, Financial plan, and an evaluation of the business plan.

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Business Planning

This is a business plan for Stationery on Tap. It consists of a Market Analysis, Market Plan, Production and resource requirements, Financial analysis, Financial plan, and an evaluation of the business plan. This is an outline of what we are expected to do, and what we are going to achieve.

Market Analysis and Market Planning

Primary data

        In order to have a successful business any company would need to do a lot of research. Within the college premises I will be involved in setting up a Stationery Shop called “Stationery on Tap”. For this, primary research was done through the use of questionnaires. Asking what our customers want and would they be prepared to purchase it from us. As this venture is going to be set up for the student body it will be situated on the premises. This business enterprise will be run by the student body of the Year 13 AVCE Business Studies classes. As we are students of the college we have a fair idea of what is wanted by the public. We as suppliers to this particular public need to know exactly what they need, the questionnaires provide this information helping us to provide the goods.

        Our potential customers are the people of St. Charles. Whether its teachers wanting to stock up on pens for marking, or students wanting to stock up for exams we can provide the goods for them. Now with any type of business there would be competitors. For “Stationery on Tap” our competitors are of the outside world which include:

  • WH Smith
  • Woolworths
  • Rymans
  • Stationery Box

Each of these establishments share the same field as we do. They provide stationery at higher prices than we will offer. Depending on the item that is bought prices will obviously vary (eg) Bic pen from WH Smith costing £0.30 or from Woolworths at £0.40, Stationery on Tap will sell them for £0.10 - £0.20.

Our potential customers would be the students of St. Charles. They are our target audience and those that we will be our main priority. If teachers need any goods they can also purchase from us. We will order in the main objects that we feel that they may need and if there is anything that they may need then we would make sure that we provide it for them. The purchase of goods would be done through first break at 11:10 to 11:30. If customers need goods outside this time they can get the items from Mr Graham in MF8.

In order to fully understand whether or not to see this venture in we had to prepare a questionnaire. This allowed us to make a valued judgement on whether the students would want a stationery shop within the college. Some of the results are as follows:

  1.  How often do you purchase stationery?

To a lot of people buying stationery is done only when you really need it, evidently that is true. 52 people said they buy stationery whenever necessary, 9 people buy it monthly. This helps the business as it gives an indication to people’s buying habits.

2. Roughly, how long does your stationery last?

You would think that stationery would last for a while depending on how much you buy. However if you buy 1 pen at a time since you can’t afford to buy in bulk then the lasting time would be low. The majority of the people asked said their stationery lasts for more than 15 days.

3. Where do you purchase your stationery?

There are a range of places to buy stationery from outside the college. From the results of the questionnaire it is proven, that people buy their goods from a number of places.

4.  When buying padded lined paper, do you buy recycled or ordinary?

Most people don’t look at whether the paper is recycled unless they are very environmentally friendly. The majority of the students asked prefer to buy non-recycled paper. In my opinion it has something to do with the quality that may be given off on recycled paper.

        

Secondary data

Our suppliers of the stationery are GLS and Consortium.  These companies specialise in stationery appliances, using them enables us to buy in bulk. Buying in bulk enables us to save money and offer more to the public. All the products that are listed we can buy in bulk. Products on the market are:

  • Pens, Pencils, Floppy disks, Ruler, Plastic wallets-blue, green, yellow, red
  • Highlighter, Maths set, Ring binders, Tippex pens, File paper, Rubbers
  • Disk cases, Sharpeners, Pencil cases, Colour pens, Dividers.

These items can be bought in bulk. This enables us to always be stocked. Buying in bulk would make the individual products much cheaper. It becomes convenient for us as we won’t have to keep ordering in the same product.

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SWOT Analysis

There are factors that will affect our business that will be beyond our control. Whether the factors are positive or negative us as providers cannot control the impact that it will have on us. A SWOT analysis analyses the impact of certain areas within the outside world. S equals strengths, W equals weaknesses, O equals opportunities, and T equals threats.

  • Strengths of our company are the market is on our doorstep. Meaning that we don’t have to search for customers, offering stationery to students was thought of carefully and cleverly. Students will run out of stationery and obviously they ...

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