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This Marketing plan will talk about vision, mission and values at Primark. It will also focus on areas such as the strategic marketing environment highlighting on SWOT and PEST analysis. It will show the segmentation, target and position strategy of Prima

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  • Essay length: 5731 words
  • Submitted: 04/01/2010
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University Degree Marketing

The first 200 words of this essay...

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MARKETING PLAN

'LOOK GOOD PAY LESS '

Contents

EXECUTIVE SUMMARY 4

INTRODUCTION 5

Chapter 1: STRATEGIC MARKETING ENVIRONMENT ANALYSIS 6

SWOT 7

PEST ANALYSIS 8

Chapter 2: Vision, Mission & Values 12

VISION 12

MISSION 12

VALUE 13

CHAPTER 3: MARKETING STRATEGIES 14

SO, ST AND WO, WT 14

ANSOFF'S MATRIX 15

CHAPTER 4: SEGMENTATION, TARGETING & POSITIONING STRATEGIES 17

SEGMENTATION 17

TARGETING 20

POSITIONING 20

CHAPTER 5: MARKETING MIX 21

PRODUCT 22

PRICE 24

PLACE 24

PROMOTION 24

CHAPTER 6: RECENT AND FUTURE CHANGES 25

BIBLIOGRAPHY 27

EXECUTIVE SUMMARY

U.K. retail market outlets have seen year on year growth of 5%. The UK is undergoing a sustained period of growth - the level of consumer confidence is holding up, although it is fragile and could change rapidly slower earnings growth, speculation about changes in interest rates and job insecurity could affect this rate of growth. In June 2005 the retail industry employed 2.9 million people. This equates to one in nine, or 11%, of the total UK

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