Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This paper will focus on Facebook as the primary social media-networking channel. Following with a discussion of advantages and disadvantages of using Facebook as a marketing tool.

Extracts from this document...

Introduction

Choose one of the media discussed in class and write no more than 500 words discussing the advantages and disadvantages for using it for marketing. Nowadays social media networking is considered to be one of the upcoming trends of communication tools. The term of social media holds a similar meaning to web 2.0, which is about online networking. There are many forms of social media such as social networks with Facebook and Twitters, Blogs, Wikis, Podcasts, Forums and etc. (Mayfield 2008). Hence the impact of social media have brought to the public, the mix of social media with marketing had create the ultimate combination to the new world of marketing and advertising (Evans 2010). ...read more.

Middle

There are plenty of benefits for businesses to use Facebook application as their marketing tools. Likewise, rising brand awareness through the social network of Facebook. The site is becoming more popular amongst a wide range of demographics groups and, it would create a great target market for businesses to build a certain relationship with consumers and prospects. There are many other benefits such as customer engagement with the latest update of wall post, events and certain news. While businesses can gain a certain group of target audience it would certainly brings a good client retention or brand loyalty (Phang 2011, Levy 2010). In certain sense, by promoting online can create awareness along with other good benefits but it can also gain certain disadvantages which may break the businesses. ...read more.

Conclusion

(Mayfield 2008, Phang 2011, Evans 2010) There is always exceptional success with particular brands or businesses, such as Volkswagen. For Volkswagen, the businesses had expanded its connection with consumers by registering its business to be one of the active users of Facebook. The strategies for VW to interact with the public were to create individual sites for all of its cars. Volkswagen has utilized the Facebook networking by provided the next stage of connection with customized recommendation for users in the choice of vehicle through provided user's profile. (Levy 2010) The overall use of Facebook social media are seen to be very good tool for businesses to take into account. Yet the use of Facebook marketing strategies may only create certain success to particular products or services as it is all about targeting the right audience group in order to create sales. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. The Advantages and Disadvantages of Being Self-Employed.

    This leaves no time for family or anything else. Being an entrepreneur can be very stressful at first, and really impacts the person's environment. There is a lot of hard work involved, and anyone who would like to start their own business should really be prepared for the amount of stress their going to have to deal with, as well as the hours.

  2. Marketing - Through the invention of social media, where millions of people can connect ...

    (www.wpp.com, 2007). 2.3. Viral marketing : From pass along email to social media networks Unilever's marketing campaign, which started in 2005 for their Masterband Dove can be seen as a representative for many following marketing strategies of other organizations using crowdsourcing platforms.

  1. Strategic Market Planning for Social Media Platforms

    Further, the pictures could be immediately viewed by the members of one's network with the "tagging" and "news feed" features. Finally, the effectiveness of conventional social media marketing is limited due to the sheer volume of companies who are already marketing to consumers on these websites.

  2. Marketing Dissertation. An investigation of Celebrity Endorsement, with particular focus on the long-term ...

    He said "Will people believe David Beckham shops in Asda? Probably not. Will they believe Kerry Katona shops in Iceland? Absolutely!" At the same time the celebrity must make a conscious decision and take responsibility for choosing to represent the correct products.

  1. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    Market Segment Coke has a pool of different commercials for different national market segments. Local and global segments managers decide which commercials work best for which segments. Recently, in a reverse of the usual order, coke commercials developed for Russia was shown in the US.

  2. Corporate Social Responsibility

    premium price. Such companies would have the benefit in setting their price higher than the prices of similar products� such as products from "Burberry." However� such products' qualities may not necessarily be superior. However� ? 'well-known brand' is not easy to build� especially for young companies.

  1. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    also caters as checkpoints from which performance can be compared with the plan to verify whether the current activities within the company are moving them forward into new light. The basic goals of Sony will be the starting point for successful marketing planning.

  2. Transforming Greenwich as a tourist centre

    and better developed proposals supported by improved processes for changing tax law. With this scheme and government approach one can argue that with the budget been effective this development will provide taxpayers a better view of the government strategies of increasing stability of the country's economy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work