• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This paper will focus on Facebook as the primary social media-networking channel. Following with a discussion of advantages and disadvantages of using Facebook as a marketing tool.

Extracts from this document...


Choose one of the media discussed in class and write no more than 500 words discussing the advantages and disadvantages for using it for marketing. Nowadays social media networking is considered to be one of the upcoming trends of communication tools. The term of social media holds a similar meaning to web 2.0, which is about online networking. There are many forms of social media such as social networks with Facebook and Twitters, Blogs, Wikis, Podcasts, Forums and etc. (Mayfield 2008). Hence the impact of social media have brought to the public, the mix of social media with marketing had create the ultimate combination to the new world of marketing and advertising (Evans 2010). ...read more.


There are plenty of benefits for businesses to use Facebook application as their marketing tools. Likewise, rising brand awareness through the social network of Facebook. The site is becoming more popular amongst a wide range of demographics groups and, it would create a great target market for businesses to build a certain relationship with consumers and prospects. There are many other benefits such as customer engagement with the latest update of wall post, events and certain news. While businesses can gain a certain group of target audience it would certainly brings a good client retention or brand loyalty (Phang 2011, Levy 2010). In certain sense, by promoting online can create awareness along with other good benefits but it can also gain certain disadvantages which may break the businesses. ...read more.


(Mayfield 2008, Phang 2011, Evans 2010) There is always exceptional success with particular brands or businesses, such as Volkswagen. For Volkswagen, the businesses had expanded its connection with consumers by registering its business to be one of the active users of Facebook. The strategies for VW to interact with the public were to create individual sites for all of its cars. Volkswagen has utilized the Facebook networking by provided the next stage of connection with customized recommendation for users in the choice of vehicle through provided user's profile. (Levy 2010) The overall use of Facebook social media are seen to be very good tool for businesses to take into account. Yet the use of Facebook marketing strategies may only create certain success to particular products or services as it is all about targeting the right audience group in order to create sales. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    memory > Has 24-channel stereo sound > Has double-speed CD-ROM drive > Measures a diminutive 7" by 5" Price: When initially launched onto the console market, Sony employed a skimming pricing strategy and then when the demand decreased, reduced the price of the console.

  2. Branding and Marketing at LVMH (Louis Vuitton Moet Hennessy)

    Expansion into the country is happening already. Louis Vuitton, frequently among the first luxury brands to enter a potential market (they had the foresight to open in China 13 years ago), now has two stores in India: the two-year-old

  1. The Advantages and Disadvantages of Being Self-Employed.

    This leaves no time for family or anything else. Being an entrepreneur can be very stressful at first, and really impacts the person's environment. There is a lot of hard work involved, and anyone who would like to start their own business should really be prepared for the amount of stress their going to have to deal with, as well as the hours.

  2. Strategic Market Planning for Social Media Platforms

    An advertisement for this campaign read, "Be the #1 party school in Canada; show everyone how you and your crew get the party started."14 According to Molson, the intention of the campaign was to show "school spirit and sociability;" however, these goals were not reached and the campaign placed Molson under public scrutiny.

  1. Marketing - Through the invention of social media, where millions of people can connect ...

    Concerning viral marketing Kaplan & Haenlein (2011) define it as electronic word-of- mouth in some kind of marketing message form related to a company, brand, or product transmitted often through the use of social media applications. The outcomes of this research are interesting, because "only by understanding these motivations and

  2. Marketing Dissertation. An investigation of Celebrity Endorsement, with particular focus on the long-term ...

    However, when they are endorsing a product that is not relevant to their area of expertise they are used for their referent power (French and Raven, 1959). Roger Federer's endorsements for Nike is an example of celebrity expert power, he has specific knowledge about tennis, and can use this knowledge

  1. Corporate Social Responsibility

    1.4 Scope of the Study As ? company have great amount of brand loyalty� the product's price elastic would eventually be low. This is because consumers are unlikely to be price sensitive. As the price elastic is low� it enables company to increase the price level without much effort upon demand; hence� the company can create value and ?

  2. Does multi channel retailing have more impact than the traditional one?

    It is very difficult to survive for small stores and keep their business to run on store or by one channel like only selling by catalogue or door- to- door marketing company (Eureka Forbs) Now retailers cannot depend on one way of sale like they were.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work