Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This paper will focus on Facebook as the primary social media-networking channel. Following with a discussion of advantages and disadvantages of using Facebook as a marketing tool.

Extracts from this document...

Introduction

Choose one of the media discussed in class and write no more than 500 words discussing the advantages and disadvantages for using it for marketing. Nowadays social media networking is considered to be one of the upcoming trends of communication tools. The term of social media holds a similar meaning to web 2.0, which is about online networking. There are many forms of social media such as social networks with Facebook and Twitters, Blogs, Wikis, Podcasts, Forums and etc. (Mayfield 2008). Hence the impact of social media have brought to the public, the mix of social media with marketing had create the ultimate combination to the new world of marketing and advertising (Evans 2010). ...read more.

Middle

There are plenty of benefits for businesses to use Facebook application as their marketing tools. Likewise, rising brand awareness through the social network of Facebook. The site is becoming more popular amongst a wide range of demographics groups and, it would create a great target market for businesses to build a certain relationship with consumers and prospects. There are many other benefits such as customer engagement with the latest update of wall post, events and certain news. While businesses can gain a certain group of target audience it would certainly brings a good client retention or brand loyalty (Phang 2011, Levy 2010). In certain sense, by promoting online can create awareness along with other good benefits but it can also gain certain disadvantages which may break the businesses. ...read more.

Conclusion

(Mayfield 2008, Phang 2011, Evans 2010) There is always exceptional success with particular brands or businesses, such as Volkswagen. For Volkswagen, the businesses had expanded its connection with consumers by registering its business to be one of the active users of Facebook. The strategies for VW to interact with the public were to create individual sites for all of its cars. Volkswagen has utilized the Facebook networking by provided the next stage of connection with customized recommendation for users in the choice of vehicle through provided user's profile. (Levy 2010) The overall use of Facebook social media are seen to be very good tool for businesses to take into account. Yet the use of Facebook marketing strategies may only create certain success to particular products or services as it is all about targeting the right audience group in order to create sales. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Marketing Dissertation. An investigation of Celebrity Endorsement, with particular focus on the long-term ...

    suggests that consumers will buy products from this range because they aspire to be like David Beckham. They compare themselves with him; "Am I as attractive as David Beckham?" This links with the consumer's tendency to fanaticise (Hirschman and Holbrook, 1982).

  2. This research paper acknowledges Small and Medium Sized Enterprise (SME) of Yorkshire and Humberside.

    After the data is sent back and received it will be put in SPSS tool for the analysis. The concept of using SPSS tool is its practicality, easy set up, data entry and could be even manipulated accordingly. After the has been analysed a discussion can be generated on the

  1. Marketing - Through the invention of social media, where millions of people can connect ...

    Phelps et al. (2004) made the first attempt to understand the uniqueness of networks by examining customer responses and motivations to pass along email. Obviously this study did not concentrate on communities, however they do have similarites to viral marketing strategies nowadays.

  2. Branding and Marketing at LVMH (Louis Vuitton Moet Hennessy)

    PRODUCT 5: Principle Prohibiting Appraisal of Authenticity - Part 1: Second-Hand Store Version. The reader must not simplistically think that counterfeits are flourishing because appraisals of authenticity are not performed. Rather the opposite is the right thing. The theme of this principle revolved around who verifies genuine articles.

  1. Transforming Greenwich as a tourist centre

    New law, government policies, trade barriers, tax changes, environment changes etc. All these are macro factors that make up the PESTEL analysis. PESTEL ANALYSIS Political factor Greenwich hosting part of the Olympic games is seen as an opportunity for Greenwich to showcase its tourist attraction; other says it will bring more business and development opportunity to Greenwich and Greenwich locals.

  2. Strategic Market Planning for Social Media Platforms

    a large majority of their target market is already using these sites. It was easier for Ford to leverage existing websites instead of working to direct consumers using an in-house social network. Second, Ford was able to benefit from consumers who were already familiar with popular social media websites to build awareness.

  1. Blackberry Marketing Communication Campaign

    Furthermore is it essential to say that not many companies targeting people age of 55 and are over. This group in our days is becoming more aware of the new technology. Mintel (Audio Equipment 2007 UK) report states as well that this group is more likely to listen to the music at home.

  2. Discuss the advantages and disadvantages of sales force automation

    For example the recent change in the economy shifted consumer-buying habits (Browne 2002,1), and as it has always been easier to retain clients than discovery new ones. This gives business with a SFA an advantage as they can store the details of their previous clients and retain them and manage new customer with ease.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work