Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This paper will focus on Facebook as the primary social media-networking channel. Following with a discussion of advantages and disadvantages of using Facebook as a marketing tool.

Extracts from this document...

Introduction

Choose one of the media discussed in class and write no more than 500 words discussing the advantages and disadvantages for using it for marketing. Nowadays social media networking is considered to be one of the upcoming trends of communication tools. The term of social media holds a similar meaning to web 2.0, which is about online networking. There are many forms of social media such as social networks with Facebook and Twitters, Blogs, Wikis, Podcasts, Forums and etc. (Mayfield 2008). Hence the impact of social media have brought to the public, the mix of social media with marketing had create the ultimate combination to the new world of marketing and advertising (Evans 2010). ...read more.

Middle

There are plenty of benefits for businesses to use Facebook application as their marketing tools. Likewise, rising brand awareness through the social network of Facebook. The site is becoming more popular amongst a wide range of demographics groups and, it would create a great target market for businesses to build a certain relationship with consumers and prospects. There are many other benefits such as customer engagement with the latest update of wall post, events and certain news. While businesses can gain a certain group of target audience it would certainly brings a good client retention or brand loyalty (Phang 2011, Levy 2010). In certain sense, by promoting online can create awareness along with other good benefits but it can also gain certain disadvantages which may break the businesses. ...read more.

Conclusion

(Mayfield 2008, Phang 2011, Evans 2010) There is always exceptional success with particular brands or businesses, such as Volkswagen. For Volkswagen, the businesses had expanded its connection with consumers by registering its business to be one of the active users of Facebook. The strategies for VW to interact with the public were to create individual sites for all of its cars. Volkswagen has utilized the Facebook networking by provided the next stage of connection with customized recommendation for users in the choice of vehicle through provided user's profile. (Levy 2010) The overall use of Facebook social media are seen to be very good tool for businesses to take into account. Yet the use of Facebook marketing strategies may only create certain success to particular products or services as it is all about targeting the right audience group in order to create sales. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    Hertz, Avis, McDonalds The new competition in retailing is no longer between the independent business units but between whole systems of centrally programmed networks competing against one another to achieve cost economies. Horizontal marketing systems: 2 or more unrelated companies put their resources together to exploit emerging marketing opportunities.

  2. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    healthier position to congregate customer requirements and Sony's customer loyalty base will start to get eradicated thus resulting in a loss of their sales and profitability levels. Due to this, Sony have invested heavily with regard to promoting their products to firstly ensure that they're products correspond and meet the

  1. Branding and Marketing at LVMH (Louis Vuitton Moet Hennessy)

    Louis Vuitton handbags, on the other hand, are priced high. Such high p rices are unnecessary for merely stowing and carrying things. In essence, t he Louis Vuitton difference is value, not price-this being absolute value, not relative value. Many of the principles for Price were innovations that came about

  2. Strategic Market Planning for Social Media Platforms

    Third, the effectiveness of conventional social media marketing is limited, due to the sheer volume of companies already utilizing this mechanism. Molson Coors Dorm Room Campaign Molson Coors Brewing Company (Molson) is a classic example of how a company underestimated the negative consequences that are associated with traditional social media marketing mediums.

  1. Corporate Social Responsibility

    'well-established brand'� they might still have disadvantages when comparing to one's corporate brand that is well established. From this� it can be seen that the power of branding might even be more important tan the quality or price of your product.

  2. Corporate Social Responsibilty

    eh introduction of the loyalty cards it has not only been able to show loyalty to it consumers but it has also gave a great market research tool enabling them to track what people buy, what time, etc. They have recently released Green loyalty cards which cater for more health conscious consumers and rewards them for buying healthy eating products.

  1. Marketing - Through the invention of social media, where millions of people can connect ...

    However, only limited research on consumers' eWOM communication has been published to date" (Henning-Thurau et al., 2004). Now, seven years later, a lot of new researches, studies, field test, and investigations have been published to make the new phenomena of eWOM in social media more tangible.

  2. This research paper acknowledges Small and Medium Sized Enterprise (SME) of Yorkshire and Humberside.

    Carson, 1990). These characteristics may be determined by the inherent characteristics and behaviours of the entrepreneur or owner/manager; and they may be determined by the inherent size and stage of development of the enterprise. Such limitations can be summarised as limited resources (such as finance, time, marketing knowledge); lack of

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work