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This report is looking at the market for fish and sea foods which will include figures and information relating to fin fish and shell fish in the form of fresh or chilled fish, frozen fish and fish products

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Introduction

Market: Fish and Sea foods About the market; This report is looking at the market for fish and sea foods which will include figures and information relating to 'fin fish' and 'shell fish' in the form of fresh or chilled fish, frozen fish and fish products, canned fish and fish-based ready meals available in the retail shops for consumer use. This report will not include fish sales to the catering trade, restaurants, pubs, fish and chips shops and hotels. According to Mintel (2008), this market is worth �2,295m. This market is growing not only in terms of its overall value which has grown 15% since 2006 (Mintel 2008), but also in terms of the per kilo prices being charged for fish and sea foods which have risen 9% since 2006 (Mintel 2008). However the volume of fish and sea foods sold has only risen 4% since then. (Mintel 2008). Due to the sales volume being low, the prices have risen. The sales volume has been low because of the limited availability of sustainable fish and the global market conditions. Major players: Although, own label fish and seafood providers altogether take the largest share of the market at 49% in frozen fish and fish-based (fin fish) ready meals supply and 54% shares in frozen seafoods (shell fish) (Mintel 2008), but when it comes to individual suppliers, Young's Seafood company, owned by Lion Capital, is the single largest provider of fish and seafood products, with 25% share of the market in frozen fish and fish-based ready meals supply and 24% share in frozen seafood supply in 2007 (Mintel 2008). ...read more.

Middle

22.3 33.3 Socio-economic group: AB 58.4 3.2 27.4 25.8 41.6 C1 64.7 3.7 31.9 27.3 35.3 C2 69.7 4.4 35.0 27.2 30.3 D 70.3 4.7 35.2 28.2 29.7 E 63.7 5.9 33.1 21.8 36.3 Marital status: Single 55.4 3.9 24.8 24.6 44.6 Married/living as married 67.7 3.8 34.0 27.9 32.3 Separated/divorced/widowed 65.3 4.8 32.8 24.4 34.7 Lifestage: Pre-/no family 53.5 2.5 21.9 27.5 46.5 Families 70.4 4.2 37.4 27.8 29.6 Third age 65.0 3.9 31.1 27.7 35.0 Retired 66.7 5.4 34.4 22.3 33.3 Age of children in household: Children aged under 1 63.1 2.2 30.0 30.7 36.9 Children aged 1-4 70.0 3.5 37.9 27.4 30.0 Children aged 5-9 72.7 4.1 39.0 28.2 27.3 Children aged 10-15 72.3 5.2 38.2 28.2 27.7 No children in household 62.5 3.9 29.6 26.0 37.5 Special Groups: ABC1 pre-/no family 51.7 2.1 20.7 27.7 48.3 ABC1 families 67.6 3.2 36.9 26.7 32.4 ABC1 third age 60.1 3.2 27.3 27.8 39.9 ABC1 retired 66.0 5.4 32.5 23.8 34.0 Two full-time earners 58.8 3.2 28.4 25.9 41.2 One person households under 65 54.9 3.3 23.1 26.1 45.1 Working status: Full-time 59.3 2.9 26.7 27.7 40.7 Part-time 69.0 3.8 34.2 29.6 31.0 Not working 66.4 4.9 34.2 24.5 33.6 Household tenure: Owned outright 65.9 4.2 32.8 25.7 34.1 Buying home 64.8 3.5 31.2 28.6 35.2 Rent home 64.0 4.8 32.6 24.2 36.0 Region: Greater London 53.4 3.4 25.6 23.1 46.6 South East/East Anglia 66.2 3.7 33.7 26.1 33.8 South West 67.2 3.6 34.0 26.4 32.8 Wales 70.4 4.6 35.1 28.2 29.6 East & West Midlands 72.8 5.3 35.5 30.3 27.2 North West 66.7 4.3 32.4 ...read more.

Conclusion

51.1 10.3 12.6 27.7 48.9 Satellite/cable/digital TV (receive channels at home) 51.7 11.0 12.7 27.6 48.3 Household size: 1 person 33.7 5.2 6.7 21.0 66.3 2 people 42.3 6.8 9.0 26.0 57.7 3 people 57.0 12.0 13.8 30.5 43.0 4 people 71.1 20.2 20.3 29.9 28.9 5+ people 68.3 21.6 21.7 24.7 31.7 Car usage: Car in household 49.6 10.2 12.0 26.9 50.4 No car 47.7 11.3 12.1 23.1 52.3 Body mass index: Segments: Underweight 54.7 12.1 15.8 26.1 45.3 Segments: Normal 48.5 11.2 11.5 25.2 51.5 Segments: Overweight 47.7 9.3 11.7 26.2 52.3 Segments: Obese 51.9 10.8 12.7 27.8 48.1 Consumer behaviour : Occasion of use: According to Mintel 2008, a survey done in April 2008 for occasion of eating fish in the past 3 months revealed that 91% pf people eat fish at home at different times, but 9% of the population never eat fish and sea foods at home. Base: 932 main shoppers aged 16+ (Mintel 2008) Consumer behaviour: why do people eat fish? The consumption of fish is driven by the following factors: 1. Advice from the Food Standards Agency to eat 2 portions of fish a week, including oily fish. 2. One of many researches on the benefits of Omega-3 fatty acids foung in oily fish claims that it improves brain function. (Dr Richard Weisinger of the University of Melbourne, Australia, 2001) and reduction in risk of coronary heart disease in women (FB Hu et al. 2002 cited in Bandolier. 3. Increase in health consciousness amongst consumers. (FSA 2006) 4. Benefits to weight conscious people as fish is considered less fatty. (weightlosssources.co. ...read more.

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