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This report provides the analysis of how the multinational retail companies have affected employment rate in the UK. Whilst outlining the benefits, disadvantages and the main concerns it has become whether multinationals

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  • Essay length: 3444 words
  • Submitted: 18/08/2006
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University Degree Marketing

The first 200 words of this essay...

CONTENTS

Page Numbers

1. Executive Summary 2

2. Introduction 3

3. Overview: Retail industry 3

4. Company profile 4

5. Changing in the retail environment 5

* Relocation 5

* Acquisition/ mergers 5

* Expansion 6

* Operation controls 6

* Re-structuring 7

* Outsourcing/ offshoring 7

6. SWOT Analysis 7-8

7. Conclusion 9

8. Bibliography 10

9. Appendices 11

Executive Summary

This report provides the analysis of how the multinational retail companies have affected employment rate in the UK. Whilst outlining the benefits, disadvantages and the main concerns it has become whether multinationals companies can or cannot afford to employ the number of people they do today.

Due to the changing retail environment, large companies are being forced to adapt to the environment and therefore companies are changing their strategies and operations such as; merging, relocation, re-structuring, expansions, tighter operational controls, out sourcing, competition, and etc...

Today multinational retailers are looking for ways to gain compete competitive advantage, by doing this they need to produce high quality products at low prices, therefore companies are looking for

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