- Join over 1.2 million students every month
- Accelerate your learning by 29%
- Unlimited access for just £4.99 per month
Tourism Marketing analysis
The first 200 words of this essay...
How does CRM Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry?
The profitability in travel and tourism market is focused on capacity in peak and off-peak seasons, fixed costs and variable costs, and the pricing of a product; therefore, capacity utilization and the development of demand balancing are the solutions. For that reason, instead of selling products or services separately, companies bundle them into the combinations of products and services that are more valuable because they serve the customers from the customersâ(tm) perspective. The key to optimize sales and marketing effectiveness is customer relationship management (CRM).
Sales and marketing optimization is about building trusted relationships. Purchases of complex products, such as holiday packages, will increasingly be made by groups of decision makers, not by individual purchasers. More and more research is done via the Internet. The customers are more informed about the products, services and competitor options than they ever have been before. As a result, organizational processes, technology, sales and marketing strategies such as customer knowledge competence strategy and customerization strategy, and as well as organizational structure and labor quality are crucial for the relationships building.
In the research report by
Found what you're looking for?
- Start learning 29% faster today
- Over 150,000 essays available
- Just £4.99 a month
Not the one? We have 100's more
Tourism, Transport & Travel (view all)
- Show with example how British seaside resorts have been affe...
- Explain why seaside resorts in Britain grew in popularity du...
- Hosting the Olympics 2012
- investigating the tourism industry
- Unit 18:- The Appeal and Importance of UK Visitor Attraction...
- Comparing EasyJet and BA's Pricing Essay
- Select a sector of the UKs tourism or hospitality industry a...
- The development of tourism and its importance to the economi...
- Hotel Industry Analysis. Over the last few decades, a few l...
- Road Transportation: an intra-European look. My research wi...
""Dean Hil. l Media, Business, ICT, History and Sciences. University Student.
""Natalie. Criminology, Politics, Psychology and Economics. University Student.