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University Degree: Tourism, Transport & Travel
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The simple meaning of culture is a way of life people live and behave in their own habitat. Craik (1995b) says that Cultural tourism is a tailor made tour to visit other cultures and places to learn and gain knowledge about those people, lifestyle, heritage and arts in an informed way that authentically represents those cultures and their historical insights (Cited in Craik, 2001). Some of the observations from Smith (2009) brought him to the conclusion that culture combines both the upper and lower classes which were segregated earlier. As Stebbins (1996, 1997) has commented, cultural tourism is a form of (cited in Enevoldsen, 2003, p.15).
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According to the www.enwikitionary.org/wiki/innovative - "innovation is a new way of doing something or new stuff that is made useful". It may refer to incremental and emergent or radical and revolutionary charges in thinking, products, processes or organizations. Subsequently, the term interaction, according to the same source, is a kind of action that occurs as two or more objects have an effect upon one another. Hence, the idea of a two-way effect is essential in the concept of interaction as opposed to a one-way causal effect.
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All the reasons which cover this will be outlined here in the proposal, but most importantly - no doubt, it would provide something unforgettable for local community, as well as tourists. In this report Dinner in the sky business environment will be reviewed, with its potential target markets; also planning and design details of the project and key success indicators for this entrepreneur idea to work out in Edinburgh will be identified later on. 1.1. Aim and objectives The main aim is to prepare a proposal for a franchise of "Dinner in the sky", in Scotland, Edinburgh.
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The following report of marketing in hospitality conducts a detail research and analysis of the marketing strategies of the Thistle Heathrow Hotel.
SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors Marketing teacher. (2009). SWOT Analysis. Available: http://www.marketingteacher.com/Lessons/lesson_swot.htm. Last accessed 25 February 2009. Swot analysis of Thistle London heathrow Strength 1. Competitive price 2. location 3. complimentary breakfast for e-guests 4. shuttle buses 5. diversity in staffing Weakness 1. Far from terminal 1,2,3 2. compact rooms 3.
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For example, they may just have a junior travel clerk, senior travel clerk and the owner in the agency. However, the large travel agencies chins have a more complex organizational structure, such as the "big 4"(Thomson, Airtours, Thomas Cook and First Choice), they have few hundreds of branches within the UK, so, they might have administrator, supervisor, manager of department, area manager, etc to look after their business.(Christine, 2006) However, as the development in technology, more and more people buy their holiday or flight at the internet.
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There are three segments in Britain's tourism sector: domestic, inbound and outbound (Appendix 1). The UK currently lies in 6th place in the world's tourism rankings in terms of international arrivals and receipts and 3rd largest generator of international tourism expenditure. London dominates inbound tourism - 49% of inbound spend. The South West is particularly important in terms of domestic tourism - 18% of domestic spend (Team Tourism Consulting, 2008). This essay will discuss the future developments in British tourism using wide range of scenario planning models, discover sector-specific drivers and analyse organisational implications.
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(Primary products) People might want to go there specially youngsters because is has different attractions within the attraction, tells the interesting history and has fun activities for the hole group to enjoy. They also provide weddings facilities. Secondary products that are available at Wookey Hole Cave are shops, restaurants, ice-cream parlour, car park, Penny Arcade, Bear Museum, Dinosaur Fight , Dinosaur, Valley King Kong, Cheese Tunnel, Hyena Den, Chamber 9 , Witch's Parlour, Great Hall, Bear Shop, Wookey Shop, Valley Bridge, Cave Museum, Restaurant, Wookey Valley, World of Miniature, Circus Model Room, Papermill, Pirate Golf, Wookey Theatre (B)
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Proposed Ryanair-Airlingus merger. The scope of reference is critical when determining whether or not competition would be substantially lessened. If the focus is on Europe as a whole, then the Aer Lingus/Ryanair merger might not have warranted antitrust
Iberia acquired Vueling and Clickair). Thus, flag carriers like Lufthansa, British Airways, Alitalia, Iberia, Aer Lingus and others are still responsible for a large segment of the aviation market shares individually. In recent years there is a trend trend of European airline consolidation, Lufthansa has acquired Swiss, Austrian, SN Brussels Airline and British Midland, as well as a large stake in SAS. Air France has acquired KLM and a large stake in Alitalia. British Airways and Iberia merged to form a third big EU airline.
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16 million youth were sent to the countryside during the Cultural Revolution to focus on reform and revolutionary purity, as well. The leaders were arrested as the "Gang of Four" in 1976, marking the end of the Cultural Revolution.6 1 http://iis-db.stanford.edu/docs/115/CRintro.pdf last update on 2007-09-05 2 http://news.bbc.co.uk/2/hi/asia-pacific/1288392.stm last updated 2009-09-14 3 http://iis-db.stanford.edu/docs/115/CRintro.pdf last updated on 2007-09-05 4 http://iis-db.stanford.edu/docs/115/CRintro.pdf last accessed on 2007-09-05 5 http://iis-db.stanford.edu/docs/115/CRintro.pdf last update on 2007-09-05 6 http://iis-db.stanford.edu/docs/115/CRintro.pdf last update on 2007-09-05 Economy . 4 After this, China was on track to become the economic powerhouse it is today with the help of Deng Xiaoping, who led the country toward capitalism, greater economic freedom, and stronger international ties.
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Defining these two attractions in depth, it is found that both attractions fall under the category of "Human made buildings, structures and sites that were designed for a purpose other than attracting visitors." (Swarbrooke, 2001:5) As well, since both attractions are owned by the public sector, their main priorities are "conservation, education, public access, and increased leisure opportunities for the community." (Swarbrooke, 2001:10) In order to fully understand these two visitor attractions, it is imperative to go back to their beginnings and uncover the rich historical development that each attraction possesses.
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By incorporating community-based tourism into the evaluation of social, economic, and environmental sustainable tourism development, ideally a sustainable community centred on tourism can exist. The recent concept that communities should have ultimate power in deciding their fate and the fate of their community as it relates to tourism development, is growing in interest. As a result, tourism researchers consider community-based approaches to be a requirement for successful and sustainable tourism development. (Taylor 1995; Din 1996; So?eld 2003) By giving control over resources to the locals, this facilitates resident's control of their own lives since they are more attached to the shared problems of the community and attempt to work together to mend them.
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Two years late, visits to the UK fell from 25.7 million in 1998 to 24.2 million in 2002, affecting in the same time the spending which decreased from � 0.9 billion to � 11.7 billion between 1998 and 2002. In 2004 it is seen a rise in visits to the UK from 25.2 million in 2000 to 27.8 million in 2004, comparing with 2001 which faced a dramatic fell. Also the spendings increased from �12.8 billion in 2002 to �13.0 billion in 2004.
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Ginn and Zairi (2005) present the concepts and principles of QFD as they are implemented by Ford Motor Company. The paper also illustrates the essential linkages between external and internal customers to suppliers (i.e. "Voice-Quality-Satisfaction" chain). It discusses the various arguments and proposals that link together the end user or customers' voice. There are various implications for QFD and its role within a company-wide quality control (CWQC) process to support customer-supplier chain. It is clear that key elements of TQM such as product and service quality, customer satisfaction, benchmarking, internal customer-supplier chain, cross-functional teamwork, multi-disciplinary use of quality tools are all fundamental building blocks to both QFD at a product attribute level, and TQM at a corporate cultural level.
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M2/Analyse how two key factors have affected participation in each of passive, active and adventure special interest tourism
As people are pampered and self-indulged in spas and feel better about themselves. Spa treatments have proven to improve mental health as well as physical health and improve the appearance of an individual. It can also help people to regulate and control their body weight which can help people regain or enhance their self-confidence. As most of the men and women are always with their tight work schedules, spa holidays appear as the best relaxing and pampering holiday one can get.
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London's expenditures have already skyrocketed well past its original predicted budget, now into billions of pounds, with years of work still ahead. This paper aims to shows how, given the will, public and private money can be invested in architectural and town planning projects of merit, though of course, whether it is 'worth' it or not will always illicit a subjective response. The question begs to be asked: Are these types of outrageous expenditures beneficial in the long term for the cities which take on projects of this size?
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Summary- Park Grand London Total rooms- 157 Target market- leisure and business guests Source of attraction- Strength Weakness Opportunity and threats of the Park Grand Hotel Strength 1. price is competitive 2. location 3. web booking get complimentary breakfast 4. brand name 5. shuttle buses 6. staffing diversity 7. multi-lingual staff Weakness 1. overbooking due to website time lags 2. compact rooms 3. no baths 4. lack of communication between reservation and the reception so that sometimes the complementaries such as fruit basket never reaches the guest room.
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Though the CX got a slightly recover and reported a profit of HK$812 million for the first six months of 2009, the airline is still facing many challenges in the following period of time. For instead, although the global economic condition continue to improve, tightening consumer spending on both leisure and business travel still exist. On the other hand, fuel price fell significantly compared to the first half of 2008 but was still higher than in previous years, the unprecedented high fuel price has brought CX to a worst situation.
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Spa Tourism - the abbreviation SPA means Sanus Per Aquam (Latin) or Health through water. Historically Spa tourism defines relaxation and cure through waters, nowadays it is linked to different wellbeing procedures in SPA resorts. Health Tourism can be defined as a form of tourism where people travel to another country for the purpose of getting medical, dental, or surgical care while at the same time experiencing a vacation. Medical treatment or procedures can include cosmetic surgery or health related medical procedures or surgery.
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However, not all economic growth applies improvement for sustainable development. Only economic growth at reduced environmental impact can be defended as being part of sustainable development. The economy is a very powerful tool for sustainable development. For example some of the aims are: � Making sustainable investments both in the public and private sectors profitable � Channelling research into knowledge and solutions for sustainable development � Influencing consumption decision on all levels. The Social-Cultural: One of the points of the sustainable development is to think and includes the future generations in the development.
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This report provides an environmental analysis of Gold Coast backpacker sector and identifies the 3 key strategic issue facing Gold Coast backpacker. This report used a combination of methods including Porters five forces model to analyse its task envi
In this report the backpackers were described as young adults who choose budget accommodation option in order to spend more on other experiences in their journey. These travellers mostly use the Internet to gather information for travel. This has an influence on the Gold Coast backpacker sector. There is high intense in Gold Coast backpacker market due to characteristic of industry. Also many backpacker travellers tend to stay not only backpacker hostels but various alternative form of accommodation. This report found 3 strategic issues facing Gold Coast backpacker market industry.
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Recreation and Fitness activities at the Hyatt's Rec Club are also world class. 2.0 Meeting Format The entire program extends over 4 days with afternoon and evening free leisure times set aside for sightseeing or relaxing on the Coast. Included will be 5 hands on workshops, with 4 days of conference plenary intermingled with tutorials and specialist parallel streams. The plenary include the meeting of Ceo's, networking with other members and an Operators Forum. Closing off the Choice conference is the awards ceremony. The conference set up incorporates one day for initial set up, followed by technical set up for individual workshops the evening prior to each session.
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Emirates Airlines. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that includes the internal and external analysis. The last section will be concluded with the current situation alon
Accordingly, it is known as an innovative and customer-oriented provider of advanced services, such as offering personal entertainment system in all classes, 18 TV channels, 22 audio channels and online booking service which enables customers to book, search for flights and choose seats. (About Emirates) Because of that excellence, it gained over 280 international awards, such as the prestigious CAPA airline of the year award 2005 by the Centre for Asia Pacific Aviation. (Internet travel news) 4 External Environment 4.1 Industry Analysis The aim of the industry analysis is to identify the external environment that affects the airline industry.
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Strategic information management. The use of Internet technologies has enabled companies such as Ryanair and EasyJet to substantially increase sales and growth rates to such a degree that they are now serious competitors to the older, larger airlines. Th
The Internet also allows for sales to take place 24 hours a day, 365 days a year to cater for people ordering flights at any time and, with the Internet's global reach, from anywhere around the world. Consumers have benefited from rapid growth of the airline industry over the past couple of decades as more and more companies found the market to be profitable and the increased competition forced prices down to more affordable levels. The current trend toward global business has also increased the necessity for fast and easy transportation over large distances and so the industry has received an extremely beneficial injection from the business sector.
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* F-27 and Viscount aircraft joined to THY`s fleet during 1958 - 1960. * First DC-9 jet aircraft joined to THY`s fleet and the jet age started in 1967. * B-707 aircraft leased and joined to THY`s fleet in 1971. * During 1973, F-27 aircraft replaced with F-28 aircraft. And DC-10 aircraft joined to THY`s fleet. * B-727 aircraft joined to THY`s fleet in 1974. * Cyprus Turkish Airlines was established in Nicosia as an equal partnership between Turkish Airlines and Cyprus Turkish Society Assembly Consolidated Development Fund on 4th of December 1974.
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