Unilever & Vietnam. Within the framework of this report, I focus on analysis the vision, mission, and core value of the company. Thus, we will clarify the responsibilities of companies towards society, as well as the Vietnamese people. Furthermore, we wil

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Report:

UNILEVER & VIET NAM

                

VISION-MISSION-CORE VALUE

Contents:

The mission, values and objectives of Unilever

The influence of stakeholders

Evaluate the extent to which Unilever achieves the objectives of three stakeholders

The responsibility of Unilever and strategies employed to meet them

Unilever sustainable living plan

Vietnam‘s resources include not only natural resources, but also human resources

Discuss the impact of social welfare and industrial policy initiatives on selected organizations and the wider community

Industrial policies

Social welfare policy

Evaluate the impact of macro-economic policy (fiscal and monetary policy) measures and influence of the global economy on selected organization and stakeholders in your country

Fiscal policy

Monetary policy

Global economy

Preface

Since 1995, Unilever established and developed, the firm has been the most successful company which invested to Vietnam. The firm commits that contribute positively to the socio-economic development of the country, adds Vitality to life of Vietnamese people through provision of wide range of international quality and affordable priced products in health, hygiene and nutrition. The firm’s products concentrate on three main fields: home care ( OMO, sunlight, Surf), personal care ( Clear, P/S, Sunsilk, Ponds, Lifebuoy and Dove) and foods (Knorr, Lipton).

Unilever moved to “a new house” in 2000. Now, the firm has more than 1500 people directly and over 6000 people indirectly. We are working for a better life. Within the framework of this report, I focus on analysis the vision, mission, and core value of the company. Thus, we will clarify the responsibilities of companies towards society, as well as the Vietnamese people. Furthermore, we will discuss the economic situation in Vietnam, the impact of economic policies with the community and Unilever. Although my report is quiet sketchy, I believe that you will have an overview look through about Unilever.

As a Multinational corporation (MNCS), Unilever also aware that Vietnam has approximate 85.5 million people. The market is still available exploited by many companies in the world. The economy is growing quickly. So, people tend to use international quality products. However, MNCs is also have some troubles when they invest into Vietnam such as the market is fragmented and difficult to reach, and although 100% foreign owned retailer can register for operating license, they are generally allowed to open only one outlet. Furthermore, MNCs regularly lack of information which access to the domestic market. Overall, Vietnam market is both attracting and challenging. How Unilever can enter in Vietnam’s market and become the successful multination company in Vietnam? What is the line and policies of Unilever with its stakeholders and how the firm affects to socio-economic? I will report through two volumes below.

Volume 1

Line and policies is one of first factors which decide the success or not of company. So, at the first steps entering Vietnam’s market, Unilever has established clear missions, visions, core values and objectives for all members following up. They are changed time to time to be suitable with each stage of Vietnam’s economy. By this way, the firm always closely co-operates with Vietnamese’s stakeholders. The firm will do both making profits and protecting environment.

1 a) The mission, values and objectives of Unilever:

“ Unilever products touch the lives of over 2 billion people everyday – whether that’ through feeling great because they’ve got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack”( ) 1

Value:

  • Unilever Vietnam is currently operating a factory in Cu Chi while maintaining contract manufacturing relationship with various local SMEs
  • Unilever Vietnam employs more than 1,500 people directly and over 6,000 people indirectly
  • Wide  range  of  international  quality and  affordable  priced products in health, hygiene and nutrition

Object:

  • Unilever concentrates on protecting environment. The firm launched new climate strategy to confront climate change with target for CO2 reduction.
  • Unilever Vietnam is also well respected  for  its  active  contributions  to  social  and  community  programs  across Vietnam, which has helped to improve life for millions of people in Vietnam
  • Increase sales and profits
  • Expand economic of scale all over the world

 The influence of stakeholders

“Stakeholders are individuals or groups who have an interest in how the enterprise performs because it affects them in some way- that is they have a stake in the organization”. (Business Environment, p.37) 2

When an organization is operated, it is affected by many factors such as lenders, employees, suppliers, the national society, trade unions and so on. They are like satellites which contribute their assets or services to organization and then receive back interest from organization. We can illustrate stakeholders like this:

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We can group stakeholders in three main groups:

  1. Internal stakeholders ( employees, management)

Manager and employees have big impacts to future decision, growth of the firm. While manager give directions and decision, employees directly perform work giving by managers. The effluence of employees can be show like that when employees feel satisfy with their work they will be more productive, all objectives are done by the best of their ability. In Cooperation Company, as Unilever, the effluence of manager can be less than shareholders. Thus, managers should satisfy shareholders.

  1. Connected stakeholders (shareholders, customers, ...

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