UST is a smokeless tobacco company .What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of a bondholder.

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1.Question One & Answer

What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of a bondholder.

Primary Business risks:

1. Litigation and Legislative problems

Litigation and legislation are everyday occurrences in the tobacco industry, even smokeless tobacco manufacturer historically faced less exposure to health related lawsuits than cigarette manufacturers. Lot of litigation against tobacco companies, such as ban on advertising and promotions that appeal to youths, is expected o continue, especially suits filed by individuals. In addition to health related litigation, UST also faced a pending dispute about violating antitrust and advertising laws and participating in anti-competitive conduct. These uncertainties of the litigation and legislative environment increase the risk of UST’s credit from the bondholder’s point of view.

2. Increasing erosion of market share

UST is a smokeless tobacco company with a long tradition and a recognizable brand name. Steadily increasing prices provided a solid boost to earnings and the company’s stock price. But, this is one of the characteristics that can be like two edged sward. On one side, company with long tradition is expected to operate in a stable and prosperous way as it always did, but on the other side, company itself can get too self-confident and fail to see the newcomers and other threats. As exhibit 2 shows, the total market share of UST decreased from 86.2% in 1991 to 77.2% in 1998. The company’s price value market share almost maintain at zero before 1998. However, the percent of price value market share keep increasing these years at the speed of 40.5% per year. This trend shows the signal that the market share is shifting from premium market to price value market. The overall moist smokeless tobacco market is expected to continue to grow at an annual rate of 1-3%, with a large portion of the growth expected in the price-value segment.

UST give the smaller players the chance of eroding the market share by cutting the price. A small tobacco company named Swisher keeps expanding its price value market share at a high speed of 21% per year by the strategy of selling the products by low price.

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3. Financial position

Financial position plays an important role in the decision of bondholders which would have a significant impact on the cost of the recapitalization. UST has historically maintained an A-1 credit rating for its commercial paper due to its high returns and strong cash flow. If UST issued long-term debt, it would increased its leverage and risk. S&P and other rating agencies will review UST’s overall corporate profile, pro-forma capital structure and investment intentions to determine the appropriate senior debt rating. Other indicators such as cash flow generation, payment obligations and key financial ratios would be in consideration ...

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