• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Value Creation at Bramble Berry - Bramble Berry has expanded its offerings to include the materials to create a myriad of bath products, candles, and, perhaps most importantly, knowledge

Extracts from this document...


Value Creation at Bramble Berry Bramble Berry is a small company located in Bellingham, Washington that provides the necessary materials needed for making bath products such as soaps, lotions, and bath salts. The customer base is comprised primarily of women who are amateur and professional crafters from around the world. Founder and CEO, Anne-Marie Faiola, created Bramble Berry with the simple desire to provide the highest quality supplies for soap making, but since its inception in 1998 Bramble Berry has expanded its offerings to include the materials to create a myriad of bath products, candles, and, perhaps most importantly, knowledge (About Us, 2010). In consideration of the three classification levels offered in Focusing on Value: Reconciling Corporate Social Responsibility, Sustainability and a Stakeholder Approach in a Network World (Wheeler, Colbert, & Freeman, 2003, p. 11), Bramble Berry appears to seek to do the most good possible and maintain a sustainable organization (Social Responsibility Statement, 2010) ...read more.


Taking this a step further, the depth and quantity of communication that transpires through these various mediums helps to infuse aspects of Bramble Berry's culture and beliefs into the small businesses of their customers. Upon viewing the Facebook page for Bramble Berry, it is clear that not only are their customers delighted with the products and services they get from Bramble Berry, but they look to Faiola and other Bramble Berry associates to set the standard (Bramble Berry, 2011). Faiola takes this role seriously and has stepped up as an industry spokesperson, speaking at numerous events and working to ensure that new cosmetic legislation protects consumers without forcing many small handmade soap companies out of business (O'Donnell, 2011). The handmade soap industry prides itself on using ingredients that are healthier for your skin than those found in commercial detergent based soaps. ...read more.


Reaching out into the community, Faiola has written books to help share her family values, knowledge, and creative ideas with other soapers, homeschoolers, and parents. Bramble Berry also donates a portion of their profits to a number of local community organizations (Social Responsibility Statement, 2010). These types of behaviors all add social value and add to the overall value received by Bramble Berry's stakeholders. There is no doubt that Faiola is passionate about the direction she envisions for Bramble Berry, and this passion has added value on not just an economic level, but also social and environmental levels as well. This added value has definitely enhanced the overall product and stability of the company as a whole. While it is quite likely that there are times when Bramble Berry operates on other levels, Bramble Berry's history suggests that the majority of the time they operate as a level three: sustainable organization. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Marketing Value

    Optio T10 contains intrinsic value, which it has the ability of providing excellent quality of pictures to the users. Moreover, extrinsic value also applies on T10, it consist of a 2.5 inch LCD screen and the model name of T10 with a T meaning touch, which refers to touch screen, a very convenience using camera.

  2. Corporate Social Responsibility

    New technology has become included in every single channel of people's lives� resulting in ? technology culture (Winkler� 1999). The pervasive impact of technology has had an affect on almost everything and everyone in every field of endeavour� whether people like it or not.

  1. Overview of business and knowledge

    Lawrence et al., (2004) mentioned that "new information technology will give the firm the opportunity to exchange information more quickly and accurately". Also, Klein and Werther, 1999 stated "IT is used both for the internal product creation process and for the external linking,i.e., distribution and marketing means" so IT is a group of component

  2. International Hair Cosmetics (IHC).

    * Importance of maintaining close, personal relationships with others * Increasing concerns and importance of natural environment and personal health * The general attitude of society about our industry, company, and products * The changes in the diversity of customers and employees Political * Laws and regulations restricting import and

  1. Researching and designing a new cosmetics range for Maybelline.

    1967 T.L. Williams sold Maybelline. 1970 The 1970's saw the introduction of foundation, lip and nail lines. 1975 The factory moved to Little Rock and today this state-of-the-art factory is one of the largest cosmetics manufacturing plants in the world.

  2. Successful Brand Creation

    The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a brand. A brand is unlikely to have one brand image, but several, though one or two can be predominate.

  1. How Do Virtual Communities Create a Value Exchange Proposition for e-businesses? An Exploratory Study.

    Mathew Middleton has given support during late-night dissertation sessions and has shown to be a true friend. Finally, my housemates, Laura, Dave, Ed, Rich and Rob for going through this process with me and making this experience a little less painful!

  2. "Contract Creation and Management".

    On occasion, this may lead to a dispute of the terms of the contract. In the past months, we have earnestly attempted to meet C-S new requirements, which have caused us to have to spend time reviewing the changes, incorporating them into the workflow, which has caused us to fall behind in our delivery schedule.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work