- Join over 1.2 million students every month
- Accelerate your learning by 29%
- Unlimited access for just £4.99 per month
Wai Yuen Tong: A Chinese Medicine Brand Goes International
- Essay length: 4560 words
- Submitted: 13/06/2012
This essay hasn't yet been marked by one of our teachers
You can view all our essays on Marketing that have been Marked by Teachers
The first 200 words of this essay...
Wai Yuen Tong:
A Chinese Medicine Brand
Goes International
MGNT2510C Introduction to International Business Project
Table of Contents
Corporate Profile 3
Location choice 5
Porter's Diamond Model 8
USA: A Strategic Location Choice 8
Government 8
Firm Strategy, Structure and Rivalry 9
Demand Conditions 10
Factor Conditions 11
Related and Supporting Industries 11
International business strategy 13
Mode of entry 14
Implementation 17
Human resources 17
Marketing-4P 17
Corporate Profile
Wai Yuen Tong is the first pharmaceutical company in Hong Kong to provide affiliate Chinese medical healthcare services. Its business is mainly in producing and selling of dietary health supplements (herbal supplements) and health products.
The Company moved from Guangzhou to Hong Kong in the 1950s, while in 1979, Wai Yuen Tong was formally registered as a trademark in Hong Kong. The Company abides by its corporate values while keeping pace with the fast-changing marketplace. As a result, Wai Yuen Tong has successfully secured its leading position in the Chinese medicine industry.
In order to know Wai Yuen Tong more, we need to first
Found what you're looking for?
- Start learning 29% faster today
- Over 150,000 essays available
- Just £4.99 a month
How can Marked by Teachers help you?
Not the one? We have 100's more
Marketing (view all)
