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Wai Yuen Tong: A Chinese Medicine Brand Goes International
- Essay length: 4560 words
- Submitted: 13/06/2012
The first 200 words of this essay...
Wai Yuen Tong:
A Chinese Medicine Brand
MGNT2510C Introduction to International Business Project
Table of Contents
Corporate Profile 3
Location choice 5
Porter's Diamond Model 8
USA: A Strategic Location Choice 8
Firm Strategy, Structure and Rivalry 9
Demand Conditions 10
Factor Conditions 11
Related and Supporting Industries 11
International business strategy 13
Mode of entry 14
Human resources 17
Wai Yuen Tong is the first pharmaceutical company in Hong Kong to provide affiliate Chinese medical healthcare services. Its business is mainly in producing and selling of dietary health supplements (herbal supplements) and health products.
The Company moved from Guangzhou to Hong Kong in the 1950s, while in 1979, Wai Yuen Tong was formally registered as a trademark in Hong Kong. The Company abides by its corporate values while keeping pace with the fast-changing marketplace. As a result, Wai Yuen Tong has successfully secured its leading position in the Chinese medicine industry.
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