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Walt Disney: SWOT, PESTEL and Porter analysis

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  • Essay length: 3355 words
  • Submitted: 20/06/2006
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University Degree Marketing

The first 200 words of this essay...

SUBJECT: WALT DISNEY: SWOT, PESTEL AND PORTER ANALYSIS

INTRODUCTION 2

PESTEL ANALYSIS 2

POLITICAL FACTORS 2

ECONOMIC FACTORS 3

SOCIAL FACTORS 3

TECHNOLOGICAL FACTORS 4

ENVIRONMENTAL FACTORS 4

PORTER'S FIVE FORCES MODEL 5

NEW ENTRANTS 5

BUYERS 5

SUBSTITUTES 6

SUPPLIERS 6

COMPETITORS 6

SWOT ANALYSIS 7

STRENGTHS 7

WEAKNESSES 8

OPPORTUNITIES 9

Improvement of customer relations strategy 9

Advertising Growth 9

Differentiation 9

The further introduction of ICT technologies 9

Superior market segmentation 10

THREATS 10

Economic conditions 10

Winnie the Pooh trial 10

STAKEHOLDER ANALYSIS 11

CONCLUSION 12

REFERENCES 13

APPENDIX I - PORTFOLIO VS CORE COMPETENCE PERSPECTIVES 14

INTRODUCTION

Walt Disney is a developer, producer and worldwide distributor of feature films and television programs, cable network programming and character-based merchandise. Besides, its theme parks are the most popular in the world. The current forces in the market create certain challenges for future success of the company's development.

The presents analysis starts with the discussion of current environmental and industry factors. This analysis produces the

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