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Walt Disney: SWOT, PESTEL and Porter analysis
- Essay length: 3355 words
- Submitted: 20/06/2006
The first 200 words of this essay...
SUBJECT: WALT DISNEY: SWOT, PESTEL AND PORTER ANALYSIS
PESTEL ANALYSIS 2
POLITICAL FACTORS 2
ECONOMIC FACTORS 3
SOCIAL FACTORS 3
TECHNOLOGICAL FACTORS 4
ENVIRONMENTAL FACTORS 4
PORTER'S FIVE FORCES MODEL 5
NEW ENTRANTS 5
SWOT ANALYSIS 7
Improvement of customer relations strategy 9
Advertising Growth 9
The further introduction of ICT technologies 9
Superior market segmentation 10
Economic conditions 10
Winnie the Pooh trial 10
STAKEHOLDER ANALYSIS 11
APPENDIX I - PORTFOLIO VS CORE COMPETENCE PERSPECTIVES 14
Walt Disney is a developer, producer and worldwide distributor of feature films and television programs, cable network programming and character-based merchandise. Besides, its theme parks are the most popular in the world. The current forces in the market create certain challenges for future success of the company's development.
The presents analysis starts with the discussion of current environmental and industry factors. This analysis produces the
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