What does the term organisational environment mean? How do you think each of the internal and external environment affect an organisation? Relate your answer to Singapore Airlines.

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Curtin University

Foundation studies

Bus 108 management

Written assignment

Project title: What does the term organisational environment mean? How do you think each of the internal and external environment affect an organisation? Relate your answer to Singapore Airlines.

STUDENTS: Jessica. 15009416

LECTURER: Stephen Lee

Date: 24.01.2011

Table of contents

1.0 Introduction

2.0 External Environment

        2.1 Mega environment

                2.1.1 Political/Legal element

                2.1.2 Economical element

                2.1.3 Socio cultural element

                2.1.4 Technological element

                2.1.5 International element

        2.2  Task environment

                2.2.1 Customers and Clients

                2.2.2 Supplier

                2.2.3 Labour Supply

3.0 Internal Environment

        3.1 Symbols

        3.2 Rite, Ceremonial, Ritual

        3.3 Stories

4.0 Conclusion

5.0 Reference

1.0 Introduction

        In organisational environment there are the two types of environment, the internal and external environment. The organisational environment can affect an organisation such as “Singapore airline”.

2.0 External environment

        External environment is the main strength outside the organisation that influence product and services to success (Bartol et al. 2008, 42). External environment consist two types of environment, mega and task environment. (Bartol et al.2008, 43).

2.1 Mega environment

        Mega-environment is the trends and wide situation in the society that the organisation operates in (Bartol et al.2008, 43). Mega environment has five major elements, political, economic, sociocultural, technological, and international element (Bartol et al.2008, 45).  

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2.1.1 Political Element

        Political element refers to governmental and legal such as pollution control and business health and safety within which organisation must function (Bartol et al.2008, 44). In 2001,Singapore Airline is dealing a heavy blow to the Indian government’s privatisation programme, which make Singapore Airlines has to introvert its offer for a support in Air India (Singapore Airlines drops Air India bid 2001) .This shows a political obstacle that affect Singapore Airlines.

2.1.2 Economic element

        Economic element involves system of consumption, distribution and wealth production (Bartol et al.2008, 44). Singapore Airline bided S$920m stake in China Eastern ...

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