What is unique about the latest "Mera Number Aayega" slogan is that it was never meant to be a slogan for Pepsi. It was merely a novel way of presenting a consumer oriented sales promotion scheme to the consumers.

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Pepsi has always been known, and indeed to a great extent admired for its ability to come up with advertising which immediately connects with its target audience. The "Yehi Hai Right Choice, Baby" was the first Indian Ad by Pepsi, which really drew people to itself. The "Yeh Dil Maange More" campaign was another extremely successful endeavour for the Pepsi team in India. This slogan was made even more famous when the wounded in the Kargil war, when asked about their health and spirit replied –" Yeh Dil Maange More". The catchline "Nothing official about it" blew the winds out of arch-rival Coke’s sails for a long long time. Most of these ads were novel ideas which drew the attention of the people towards the soft drink market, which has done a great deal to make this segment grow in India. In this sector of the industry, advertising plays a key role in the marketing mix as there is very little that you can actually do to the product. What this industry does is that it sells an image and not a product. To this effect, advertising is a major force in defining and reinforcing that image in the minds of the target audience.

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What is unique about the latest "Mera Number Aayega" slogan is that it was never meant to be a slogan for Pepsi. It was merely a novel way of presenting a consumer oriented sales promotion scheme to the consumers. It was not a catchphrase for Pepsi like the previous endeavours.

Why is this ad such a rage?

Some of the reasons why this ad has been appreciated are:

It uniquely defines the sales promotion scheme, which Pepsi has brought out for its flagship cola brand.

It is an ad, which everybody can identify with. Each one of us, sometime in ...

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