Why are immediate rewards more effective in inducing consumer behaviour desired by the marketer? What are the shortcomings of immediate reward programmes?

The first 200 words of this essay...

University Of Greenwich

Sales Promotion

N5054

Why are immediate rewards more effective in inducing consumer behaviour desired by the marketer? What are the shortcomings of immediate reward programmes?

Author: Patrizia Galeota 0001533703

Contents Page

Why are immediate rewards more effective in inducing consumer behaviour desired by the marketer? What are the shortcomings of immediate reward programmes?

Appendix

Table 1. Summary of popular sales promotional tools

Figure 1 Model of the effects of comparative price advertising on perceptions of value

Figure 2 Proposed mood effects on perceived transaction value

Reference List

Bibliography

Why are immediate rewards more effective in inducing consumer behaviour desired by the marketer? What are the shortcomings of immediate reward programmes?

Immediate rewards are categorised as product based promotions, this includes three groups; bonus packs, multi packs and free-gifts. Bonus packs are special factory packs that offer consumers more of a product at the same price (e.g. 10%, 20%, 50% extra product free) or offering a large pack for the price of the small pack. Multi packs are two or more packs banded together and offered at a reduced price; the