Report (4)
2nd Draft
Name: Mohammed Jamos.
Student ID: 2004200006.
Course: Advanced Business Writing (103) .
Title of the Report: My pet product.
Mr: B. Parachoniak.
P: 7pages.
Table of Contents
0 Introduction 3
1 The product 3-4
2 Strategies 4
3 Marketing Strategies………………….. ………………...………………….………….4-5
4 Product Deveopment 5
5 Advertising 5-6
6 Conclusion 6
7 References 7
Introduction:
Red Bull is a company that sells an energy drink. Red Bull emerged in 1984, when Mateschitz (the owner of the company) found the product and began to fine-tune it till the drink deserved people's expectations. Then, Mateschitz started to develop a unique marketing concept and started selling the product in Austria. After it became popular in Austria, the owner of the company started to market the product in Hungary, Europe, Asia and then over 100 countries around the globe. Then, many competitors stole the idea and started to fight Red Bull by competition.
Red Bull is the oldest company that sells a well-known energy drink. And, as most of us know, nothing comes in an easy way. So, this energy drink becomes well-known because of chain of processes. These processes include: the strategies that are used in Red Bull Company, the marketing methods that make people buy their Energy drink, How did they developed their energy product to satisfy customer needs, and finally the advertising methods that attract others to buy Red Bull product.
1- The product:
Red Bull energy drink is the best energy drink around the world. You can really believe, enjoy and feel this, when you are tired, but you cannot sleep because you have a lot of things to do. It seems to me like drinking coffee, but the difference is that, drinking coffee open your mind but you feel still not active. Also, you can really feel the difference between drinking coffee and drinking this energy drink, when you drink it and it's very cold. It gives you the feeling of activation because it contains of a huge amount of sugar and caffeine, and both of them give energy to the body. It's really an intelligent drink. It really gives you the feeling of having wings. You will be fully wake up and you will be in a really open mind situation. Energy drink gives people power or as the company described this power by saying "Red Bull gives you wiiiings". This power vitalizes your body and mind. According to one article: " Red Bull is much more than a soft drink. It was made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: it vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world's top athletes and drivers, opinion-leaders and hard-working people with active lifestyles."(1) It really helps people and if you tried it once, you will buy it every time. It gives people a different understanding of thinking. For example, you may always think in a limited way, but with Red Bull, your mind will think globally.
