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Why was David Simon able to carry out Horton's transformation process? What did Simon do right and what did Horton do wrong? Why?

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  • Essay length: 2441 words
  • Submitted: 19/06/2006
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University Degree Management Studies

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1. Why was David Simon able to carry out Horton's transformation process? What did Simon do right and what did Horton do wrong? Why?

Even though David Simon continued with Horton's transformation process called "Project 1990", he was able to reverse the company's downturn and lead it back to success. The reason Simon was able to achieve a different outcome using a similar strategy was his leader management style. Simon stated "This is about the style of running the company at the top. It is not about changes in strategy."

During his tenure at BP, Horton did not build team cohesion or provide motivational power among his employees. He had the right idea of changing corporate culture to accomplish the transformation, but he had failed to effectively articulate it to his subordinates. Many employees were disappointed with the program and were forced to deal with the change. This might have caused them to lose their sense of interest and involvement in the preparation phase, and error # 4 ensues. Specifically, loss of employee morale becomes a major problem in the initial process of change. Not only did Horton lose the "hearts and minds of [his] troops",

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