Will the withdraw of UK Air and the transfer of BA flights from Heathrow to Gatwick affect the development of Inverness airport Inverness Airport is a small organisation situated on the Black isle in the Highlands Scotland.

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Introduction

Will the withdraw of UK Air and the transfer of BA flights from Heathrow to Gatwick affect the development of Inverness airport

Inverness Airport is a small organisation situated on the Black isle in the Highlands Scotland.

Inverness Back Round Information

 A burgh and administrative centre of the unitary authority of the Highland Council, in northern Scotland on the River Ness and the Caledonian Canal, near its mouth on an arm of the Moray Firth. The “Capital of the Highlands” is the road, rail, and air hub of northern Scotland so this affects air travel and Inverness airport. It is also the principal retail and business centre for this region. Manufactured goods include timber products, processed foods, electrical equipment, and woollens. Its port mainly handles bulk shipments of petroleum products, grain, timber, and coal. Inverness is an important tourist destination both in itself and as a base for visitors touring the north of Scotland. Among local landmarks are a castle built on the site of a 12th-century fortification and the nearby Craig Phadrig, the remains of a fort dating from about the 4th century. This strategically located site was the Pictish capital in the 6th century. It was here in about 565 that St Columba converted the Pictish king Brude to Christianity. By the 12th century Inverness was a thriving trading community and had a royal castle. The castle was blown up by the Jacobites in 1746. Culloden, on the outskirts of Inverness, was the site of the last major battle on British soil (see Battle of Culloden). Before 1975 Inverness was the county town of the former county of Inverness-shire. Population (1993 estimate) 63,850.

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Affects of the BA flight withdrawing

Market Research

Market research involves the use of surveys, tests, and statistical studies to analyse consumer trends and to forecast the size and location of markets for specific products or services.

Types of Market Research

        Desk research                                         Field research

Quantitative                qualitative                quantitative                qualitative

Retail audits                expert option                usage and attitude         Group discussion        

Market intelligence               (Delphi                 studies;                depth interviews

Reports                         technique)                product testing

Primary Research is first hand evidence and is usually more expensive than secondary though it is usually more likely to meet the precise ...

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