For this weeks task I had to read a quite difficult extract from Fashion as Communication by Malcolm Barnard about how fashion is regarded in todays society
For this week’s task I had to read a quite difficult extract from ‘Fashion as Communication’ by Malcolm Barnard about how fashion is regarded in today’s society, whether it is trivial or not and highlighting how important it is in today’s economy.
The first idea exposed is that fashion is ‘fit only for the intellectually disenfranchised’, suggesting that everyone working in the fashion industry lacks intelligence. Having chosen to study Fashion Marketing I completely disagree with this statement, but I am fully aware of the prejudices held against it. When I decided to pursue this course I realized most people did not consider Fashion Marketing a serious career, but the truth is that it takes a lot of dedication and hard work to succeed in this industry and most people do not understand what it really entails.