• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How are consumerist ideals represented through the pop art works of Richard Hamilton, Claes Oldenburg, and Andy Warhol?

Extracts from this document...

Introduction

How are consumerist ideals represented through the pop art works of Richard Hamilton, Claes Oldenburg, and Andy Warhol? The Pop Art movement is renowned for its portrayal of consumerist ideals within artists' work. The Pop Art movement itself can be said to be split into two divisions of intellectual notions, these being: did the movement emerge in New York in the 1960's with the likes of Andy Warhol's paintings along with his rivals? Or did it begin in England, with the works of Richard Hamilton, who supposedly established the movement in 1956 with his abstract pieces? Richard Hamilton is also argued to be the founder, as he was the first artist to achieve a broad and vast popular praise, thus turning him into an iconic artist. Well, whoever was responsible for the movement, no one could have predicted it to have evolved to the extent that it did, developing and merging bulk produced popular imagery (whether it is food products or celebrities etc.) with that of fine art, which in turn, communicated consumerist ideals. This essay will look at this notion through the works of Richard Hamilton, Claes Oldenburg, and Andy Warhol. It will argue that Pop Art signified and embodied the ideals of a consumerist society by using methods such as repetition of images, using objects sold and produced in bulk, along with the adjustment of scales, materials and shape within their work, and making these objects into unique fine art. ...read more.

Middle

7 Art historian Klaus Honnef claims that "Oldenburg reproduced mass-produced consumer products in papier-m�ch� and other absurd materials, rendering them useless for any meaningful purpose, or blew them up to such a monstrous scale and they exploded the familiar context and seemed to rock the foundations of civilization itself", this shows that through the manipulation of the size and materials, the sculpture becomes a testimonial to consumerist ideals within a consumerist society. Honnef then continues, "His [Oldenburg] art was shot through with fine irony and a covert love of anarchy. Only in the commercial cinema of an Alfred Hitchcock does the insurrection of objects take on a similar frightening aspect." This is particularly apparent in the frightening scale of the sculptor, yet it is the size enhances the objects significance. The sculptor is similar to that of Hamilton's collage, as it encompasses consumerist ideals such as wealth and beauty. This is less obvious than Hamilton portrays; the wealth aspect of the plug comes from the materials it was constructed in, an exotic wood, more importantly, an expensive wood. The beauty of the object, again similar to Hamilton, comes from the skill of taking an object that is mass produced in thousands or in Hamilton's case magazines, and turning into a bespoke, unique piece by removing its use, whether this is done from extraction, size, or different materials. ...read more.

Conclusion

cola, everyone- class, gender, race aside, was connected, in that, cola was cola, and not matter how much money purchased for, society would ultimately be receiving exactly the same thing: "What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."20 To conclude, Pop Artists Hamilton and Oldenburg have used everyday massed produced objects to produce individual, unique pieces of art work. Through using mass commodities and removing their use, whether it is by removing pictures from magazine, or replicating the object with different materials and a different scale, they have portrayed consumerist ideals throughout their work. Andy Warhol has also successfully done this, but has used other methods such as the repetition of images, and mass producing the art itself, which fittingly represents a consumerist society and their fixations upon beauty, technology, celebrities and affluence within the modern age. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Fine Art, Design Studies, Art History, Crafts section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Fine Art, Design Studies, Art History, Crafts essays

  1. History of art: the social production of art

    We see by this analysis of the components within the painting, that David portrays Marat as an unwitting victim and thus reveals David's sentiments when painting the image.

  2. Founders of Art Therapy: Florence Cane and Margaret Naumburg

    and to create expanded options for viewing, clarifying, and making meaning of their feelings and beliefs and the events in their lives (Lark). Because the central work of art therapy is making art, aesthetic concepts such as balance, direction, or repetition, for example, as well as the technical qualities of

  1. VINCENT VAN GOGH - His Life And Works

    Before Paris, van Gogh had not even known who the Impressionists were. He admired pictures by Degas6 and Monet7 and through Toulouse-Lautrec8 he was in touch with the local members of the art world. He was also influenced by Japanese print makers.

  2. Marcel Duchamp "made New York gasp"; he remains the ancestral hero of many artists. ...

    October that year and was later shown at the Armory Show in New York in 1913. "When Duchamp was asked why he stopped painting, he explained that it was only because he was no longer interested in "rubbing elbows with artists," but because of a specific incident: the withdrawal of

  1. Marcel Duchamp

    of his personality to be released, use themselves to fulfil themselves, then rein them back in to the equilibrium of amalgam before the crucial stage of a personality conflict could be reached. Perhaps he brought to his art a tremendous amount of the finely honed intellectual manoeuvrings required of a skilled chess player.

  2. Feminist Art. Representation of Womens Bodies in Art , Rap and Film.

    However, feminist literature is written to show the male-dominated world that women can be great writers and the struggles women face. In Virginia Woolf?s A Room of One?s Own, she claims ?a woman must have money and a room of her own if she is to write fiction? (Woolf).

  1. Was Modern Art Greater Influenced by the Invention of the Camera or Kindergarten?

    In art, and life in general, our environment all heavily influences us. Without realizing, we start to imitate certain qualities of eachother. People gradually start to imitate accents and use slang words that are heard often. People dress according to popular styles, like music that is popular or heard often

  2. Natural and synthetic materials and dyes for clothing.

    Alternatively [it] is allowed to sit and soak for several hours or days? (Practical Action, n.d: online). Other dyeing techniques such as tie-dye, batik and ikat are all methods of colour resistance that prevent the dye from evenly colouring a fabric; these methods involve direct application and are ideal for producing patterns.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work