The Originality of the Avant-Garde

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Phillip Chung                        

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The Originality of the Avant-Garde and Other Modernist Myths was among the first to bring structuralist and post-structuralist theory into the “method” of study and “perpetual reassessment” of the visual arts. Such a way of critical writing opposed - what Krauss recognized as the, “increasingly positivist” ethos of art history as an academic discipline. Krauss’s structuralism methodology means to take the “object-matter” of a work of art for its “subject matter” in order for abstract art to be unbound by referent and categorical limitations. The thesis aims to epistemologically discern Krauss’s theoretical approach to art criticism, whilst drawing on work from a diversity of art academics, and critics in order to bring to light - the polysemy of Picasso’s mastery.

Unlike most of her colleagues, Krauss’s methodologies in critical approach differentiated her from Greenberg’s “teleological view of modernism that was predicted upon pronouncements of aesthetic value.” In the essay In the Name of Picasso, Krauss announces her rejection of Greenberg’s approach by questioning the “maneuver of finding an exact historical referent for every pictorial sign in order to fix and limit the play of meaning.” For Picasso, Krauss highly objects to this formalist approach and considers it, “grotesque” when applied to collage. This art history of a proper name is labelled by Krauss as the “aesthetics of autobiography,” she continues to state that the “aesthetics of the proper name involves [a serious] failure to come to terms with the structure of representation.” According to Krauss, Picasso’s La Vie (1904) depicts the problems of representation, because the setting is an artist’s studio and the figures can be related to an allegory of painting. (Angela Partington, p.65). MucCully and McVaugh suggest that as an unfinished work, Picasso did not desire it to represent a coherent image. Picasso’s concern for death can be linked to Casagemas’ suicide, perhaps he was simply reflecting a personal reflection and interest in death and suffering.

Krauss refers to Daix’s insistence on the objective status of Picasso’s “play of signs” and “art of language” with his use of “pre-existent, industrialized elements” creating a sense of impersonality. The linguistic structures in the repertoire of parts in Picasso’s collages create a sense of systematic play of difference, whilst disregarding reference. Krauss took Picasso’s collages to be explainable in terms of Saussure’s ideas of differential systems and non-referentiality of langue. Saussure’s systematic matrix of language provides the notion of “the whole being greater than the sum of its parts,” where languages, or elements in collage for example - have an arbitrary relation between their elements. Krauss supported this concept of the arbitrary connection between the material aspect of a sign and its meaning and that each signifier yields a matched pair of formal signified. Enrique Mallén analyzed Picasso’s “pictorial language” as a retinal image; perspectives during Cézannian Cubist stages; structural qualities analytical to cubism; and categories of Synthetic Cubism. This re-evaluation allowed Mallén to understand the “truly arbitrary” nature of pictorial language. 

Siedell acknowledges Carrier's observation that the more Krauss has attacked Greenbergian formalism, the more Greenbergian she seems is illuminating. This is evident when Greenberg described Picasso as one of the most intentionally “literary” and “super-structural” of all painters. However Greenberg then concluded that it is incomparably sensitive to his age and “milieu,” that he was forced to produce cubism, the latest and most radical forms of positive art. (Diane R. Karp Review) Karp conjures Michael Parson’s research study of aesthetic understanding based on development; contrary to Greenberg, Parson concluded that aesthetic and “artistic understanding do not relate to chronological age, an informed response can be the same for twelve-as for thirty-year olds.” 

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Krauss draws from the work of Alois Riegl  and Erwin Panofsky, insisting that, “from its very beginning art history called upon a theory of representation that would not stop with mere extension (denotation) but would allow for intension (connotation).” Lovatt points elsewhere in Krauss’s work where she corresponds her own structuralist approach to the use of opposing categories in Heinrich Wölfflin’s order to account for historical style development and transformation. Holly describes Wölfflin’s comparative method to divorce the object of art from all feeling and from subjective notions of worth and meaning. Specifically, collage is exemplified in the way “it enters our experience ...

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