Dean Allen 11B

Section A

1a.        In the leaflet, ‘Bike For Your Life’, information is presented inside of, and on the back of the leaflet. The inside leaflet information is very detailed, and split up under eight sub-headings. The back of the leaflet is a conclusion of what is stated inside the leaflet. It is very condensed and only contains the vital content that the CTC want to get across. The purpose of the leaflet is to encourage people to cycle more often. It states numerous advantages to cycling, which people would be attracted to, such as; improving strength, stamina, aerobic fitness and lowering the risk of heart attack.

People would be interested in shedding excess weight and reducing stress, so this is an excellent way to start the leaflet. It encourages readers who desire these things to read on. The leaflet then discusses means of keeping safe while cycling. It tells the cyclist how to get started and where good cycling places are. Cycle safety is then implied even further on the back of the leaflet, with the main points in bold text. It gives the impression that the company does not want people to get hurt whilst undergoing cycling.

The most desirable points are then discussed once again, in case readers had forgotten about them after all the safety rules. The leaflet is professionally designed on a computer, so that it looks good. There are two photographs of people enjoying themselves while cycling, to encourage others to join in. The text is broken up into different headings and points so that it is easy on the eyes, and the phrase, “…and you’ll enjoy it!” is shown in a larger font and different colour at the end of the leaflet, making their last words the final points that they want to get across. The company then provides an address, telephone number and website where further information can be obtained. This is so that a larger number of people can access the information.

1b.        Richard Morrison enjoys riding bikes; however he does not like the way that there are hardly any safe places to cycle in Britain. He starts with a short introduction which tells of future plans for cycling in Britain. He says that he is sceptical and goes on to explain why. From the start we can see that this is an informal piece of writing as he uses colloquialisms like, “dull it ain’t” and refers to the quote, “on yer bike!”, which does not literally have anything to do with cycling.

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        He states that it is not dull then describes the scenery of car doors, broken glass and parked vehicles which he sees on his journey to ‘The Times’. He then goes on to talk about bicycle crime, and gives a figure of “150,000 are stolen in Britain each year,” and moans about a £20 spot fine for cycling on pavements. We can see that this article is written from his own experiences. The line “I invite the Home Secretary to join me on a bike trip,” shows that he is not trying to discourage people from cycling, he is just ...

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