Dubai is among one of the most favourable places to recruit students because of its strong emphasis on foreign education as a way to fuel its growing nation.

This essay hasn't yet been marked by one of our teachers

You can view all our essays on Teaching that have been Marked by Teachers

The first 200 words of this essay...

EXECUTIVE SUMMARY

International student recruitment is a must to breathe new life into university campuses. Foreign students bring diversity and a global perspective to education, which reflects the changing business world. Dubai is among one of the most favourable places to recruit students because of its strong emphasis on foreign education as a way to fuel its growing nation. When targeting Dubai, it is important to consider the relationship between nationals and non-nationals as well as gender differences resulting from the culture and religion. Recruitment efforts have become increasingly difficult due to fierce competition from the United States, the United Kingdom and Australia. Unlike Canada, these countries have government funding and support, which allow them to provide scholarships targeted specifically to the UAE, university fairs and tours, customized service and rapid application processing. Although JMSB's AACSB accreditation, low teacher/student ration, and strong presence in the Middle-Eastern community make it a strong contender on the world stage, JMSB faces several problems in communicating these advantages. The main problems, which have been identified in Concordia's past and current recruitment efforts include the lack of communication with educational advisors in Dubai, difficulty in providing information to students in a timely manner, lack of