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Evaluation of Birzeit University MBA Program

Extracts from this document...

Introduction

Master of Business Administration Strategic Management Course A research about "Evaluation of Birzeit University MBA Program" Fall 2003 - 2004 TABLE OF CONTENT EXECUTIVE SUMMARY 3 INTRODUCTION 4 Overview 4 Statement of the Problem 4 Purpose of the Study 5 Significance of the Study 5 Delimitations and Limitations 5 LITERATURE REVIEW 6 Overview 6 The General History of the MBA 6 The Current Trend 7 Accreditation 8 Related Research by Others 9 Conclusion 9 METHODOLOGY 10 Research Stance 10 Procedures for Sample Selection 10 Methods of data collection 10 Primary Research Method 11 Rapport 11 Ethical Concerns 11 BENCHMARKING 12 Overview 12 American Universities 13 European Universities 22 Middle Eastern Universities 31 Birzeit University 39 FINDINGS 41 Overview 41 Presentation and Analysis of Findings 41 SWOT Analysis 64 SFAS, EFAS, and IFAS EXHIBITS 66 DISCUSSION AND CONCLUSION 70 Interpretation of Findings 70 Implications and Recommendations 74 Suggested Strategies 75 Recommended Strategy 76 REFERENCES 77 APPENDICES 79 Appendix I: Satisfaction Survey 79 Appendix II: Graduates Survey 83 Appendix III: Market Survey 86 Appendix IV: Interviews 89 EXECUTIVE SUMMARY The goal of Master Business Administration (MBA) programs is to add value to its graduates and make them better managers. The aim of this study is to evaluate the MBA program at Birzeit University as perceived by its current and graduate students, its instructors, and the administrative body at the University. The study addressed four primary aspects in terms of measuring the current and graduate students' satisfaction level, the market requirements for an MBA degree, and what other universities offer in their MBA programs (Benchmarking), and finally the management process which is a structured approach to analyze and continually improve fundamental activities and major elements within an organization., which is Birzeit University. Through the use of three different questionnaires targeted to students (current & graduates), and the market, and focused interviews conducted with key persons at Birzeit University, the main primary data was collected. ...read more.

Middle

MBA students are required to have their own laptop computer, which can be configured to connect to the Institute's network. The network is business world oriented, running Windows NT and Microsoft Office software, with financial market data feeds direct to the desktop. 2. Library Services: The Institute's Library holds core textbooks, journals, references and careers collections. It has a particular strength in electronic media, including over 2000 full text journal titles on the web, plus a wide range of bibliographical, financial, market research and news databases. There are also extensive management holdings in the Central University Library, one of the largest libraries in the world, with a total stock of over six million volumes. For the MBA program, however, most required readings are either distributed in class or can be purchased from Cambridge bookshops. Middle Eastern Universities 1. American University of Beirut, Lebanon Structure & Design: The MBA program at AUB is committed to the highest standards of quality in graduate business education benchmarked against international best practices in the generation, dissemination, and application of specialized management knowledge. The new graduate program leading to an MBA degree requires students to complete 42 credit hours for those admitted in without the 12 credits pre-MBA foundation courses. A core menu comprising 30 credit hours is common to all students, while 12 credit hours should be completed in one of the following areas: accounting, finance, management, marketing and operations and information management that may be selected as a concentration. Students who opt for a generic MBA will have to complete the 30 core credits in addition to another 12 credit hours they may choose from the concentration menus. Curriculum: The MBA program comprises the following features: Pre-MBA foundation courses are kept to a minimum, namely: Survey of Financial Accounting, Survey of Financial Management, Quantitative Analysis for Business, & Survey of Economics. These courses are to be required of applicants coming from a non-business major as determined on a case-by-case basis and only when the candidate either decides not to take the exemption test or fails to pass it. ...read more.

Conclusion

Suggested Strategies > Instructors at the faculty in general, and in the program in particular, should stop de-promoting the program within the students whether in class or outside. Should this negative impact still continue on the faculty's behalf, the researchers will recommend that a retrenchment strategy would be suitable for the program's management to adopt. > Concentric Diversification: When utilizing a concentric diversification strategy, sometimes called related diversification, a firm acquires or starts a business related to the organization's existing business in terms of technology, markets, or products. Given that the program is offering five elective courses there is an opportunity to offer concentrated areas in the MBA program for students to specialize in according to their diverse interests and career requirements. This has become a trend in the most American and Middle Eastern universities. Ex. MBA concentration in Finance, MIS, Marketing... etc. Recommended Strategy Both strategies could be applied to the program. Based on the current situation, we can set our mission aside, and get the program in a retrenchment phase, which means the reduction of the number of students and instructors to the minimum, and to continue offering only the courses that will lead the current students to graduate, and then a serious retrenchment can be applied. According to the researchers who administered this research, it can be thought that such a strategy is considered harmful to BZU mission and objectives. The university is capable of administrating an MBA program, despite the current curable (we hope) breach found in its core processes.. We as researchers believe that the university is capable to continue offering the MBA program with some changes that can help further promote the positive aspects if the program. The researchers, therefore, believe that the concentric diversification strategy would be the most suitable and beneficial in the case of Birzeit University. In their professional opinion, this strategy is in line with the university's mission, objectives and vision. It is also due to the possibility of future growth and expansion, the diversified market needs, and the creation of diverse skills and specifications to satisfy for the diversified market needs. ...read more.

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