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Expansion of national university to Argentina.

Extracts from this document...

Introduction

EXPANSION OF NATIONAL UNIVERSITY TO ARGENTINA MBA PROJECT SCHOOL OF BUSINESS AND TECHNOLOGY DR. SYDNEY BLAKE AYSEMIL MEYVA STUDENT NUMBER: 6075691 OCTOBER 2003 TABLE OF CONTENTS EXECUTIVE SUMMARY.......................................1 Purpose of the Business Plan.......................1 Market Analysis....................................1 The Organization...................................2 Expansion..........................................3 MARKET ANALYSIS.........................................5 Industry Description and Outlook...................5 Size of the Industry...............................6 Key Players........................................8 TARGET MARKETS.........................................11 Major Characteristics.............................11 Relevant Statistics............................11 Demographics..............................11 Geography.................................12 Legal System..............................12 Economic Statistics...............................13 Key Players.......................................14 Method of Operating...............................15 Barriers..........................................16 COMPANY DESCRIPTION....................................17 Type of Business..................................17 Accreditations....................................17 Certificate Programs..............................18 MARKETING AND SALES ACTIVITIES.........................21 Overall Marketing Strategy........................21 Marketing Segmentation............................22 SWOT Analysis.....................................23 Strengths.................................24 Weaknesses................................25 Opportunities.............................26 Threats...................................26 PRICING................................................28 Fees..............................................28 PLANS FOR THE FUTURE...................................31 Three Year Projections............................31 Future Expansion..................................33 CONCLUSIONS AND RECOMMENDATIONS........................34 REFERENCES.............................................36 EXECUTIVE SUMMARY Purpose of the Business Plan The purpose of this plan is to examine the benefits of expanding the diversification of National University. The university currently has a large set of options available to students but it needs to further expand into the international arena. The expansion would be an effort to extend the enrollment privileges to people in other parts of the world. This plan will show that the industry is ready for this type of expansion and the international social and economic communities are in need of this type of expansion. Market Analysis The world has been changing continuously and traditional higher level educational systems are no longer acceptable. In most areas, education has to fit into the social, cultural and economic environments of the people. There are an ever-increasing number of adult students getting their higher level degrees. Many companies and organizations are requiring continuing education programs as part of the employment requirements. Potential students who are already involved in a career have to have exposure to educational programs that can be customized to their needs. There are also an increasing number of potential students who are finding their educational needs being supplied by vocational and technical training schools. The current trends in education are becoming more like the global economic trends. ...read more.

Middle

COMPANY DESCRIPTION Type of Business National University is an institute of higher learning. It is dedicated to adult learners. The university is an attempt to create a learning environment for adults but it is primarily to allow a flexible learning environment for working and foreign adults. The university is established to make educational access and academic excellence available by the unique management of the university's operations and resources. Its central purpose is to . . . promote continuing education by offering a diversity of instruc- tional approaches, by encouraging scholarship, by engaging in collab- orative community service, and by empowering its constituents to be- come responsible citizens in an interdependent, pluralistic, global community (Accredited, 2003, 1). Accreditations National University (NU) has been recognized by many different official organizations of accreditation. It has been ranked in the "top 100" colleges and universities awarding bachelors and masters degrees to minorities. This recognition comes from the U.S. Office of Education. This recognition has been presented through its Integrated Post- Secondary Education Data (IPEDS) Complete Survey. In the most recent IPEDS published in The Hispanic Outlook in Higher Education, NU ranked tenth in more than 3,000 colleges and universities which award masters degrees to all minorities in all disciplines (National, 2003, 2). In addition to the above honors NU and its programs have been accredited by: * Western Association of Schools and Colleges (WASC) * California Commission of Teacher Credentialing (CCTC) * American Association of Colleges for Teacher Education (AACTE) * Commission on Collegiate Nursing Education (CCNE) * American Association of Intensive English Programs (AAIEP) * International Assembly for Collegiate Business Education (IACBE) (Accredited, 2003, 1). Certificate Programs NU has its Academic and Administrative Center in La Jolla, California. The university has 14 learning centers throughout San Diego County. There are two regional academic centers in Costa Mesa and Sacramento. NU offers over 46 undergraduate and graduate degree programs. ...read more.

Conclusion

Boston: Irwin/McGraw Hill. Buenos Aires, Argentina. Retrieved September 6, 2003 from the World Wide Web: http://216.239.39.104/search?q= cache:-g_ExzImFZQJ:www.loyola.edu/academics/internation..., 1-7. Calle & Associates. Doing Business in Argentina in TomasCalle.com.ar. Retrieved September 6, 2003 from the World Wide Web: http://www.tomascalle.com.ar/english/, 1-3. CIA -- The World Factbook -- Argentina. Retrieved September 6, 2003 from the World Wide Web: http://www.cia. gov/cia/publications/factbook/geos/ar.html, 1. Current International Students -- Boston College. Retrieved September 6, 2003 from the World Wide Web: http: //www.bc.edu/admission/undergrad/international/currentstudents/, 1. Distance Learning in Higher Education. Retrieved August 29, 2003 from the World Wide Web: http://www.chea. org/Commentary/distance-learning/distance-learning-3.cfm, 1-14. Engineering & Construction Contracting Conference. Retrieved September 6, 2003 from the World Wide Web: http://216.239.51.104/se arch?q=cache:8A26HVPpOFUJ:www.ecc- conference.org/ECC_WEB..., 1-2. Eskey, Michael T. (2002, December). Recruiting Distance Learning. T H E Journal, 31-36. Getting from here to there. (2000, May 4). The Economist, 1. Retrieved September 6, 2003 from the World Wide Web: http://www.economist.com/surveys/showsurvey.cfm? issue=20000506, 1. GlobalEDGE (TM) country insights - Overview of Argentina. Retrieved September 6, 2003 from the World Wide Web: http://globaledge.msu.edu/ibrd/CountryIntroPrint.asp? CountryID=98&RegionID=4, 1. Gonzalez Rozada, Martin with Menendez, Alicia. (2001, Winter). Subsidies in Argentina. Retrieved September 6, 2003 from the World Wide Web: http://www.bc.edu/bc_org/avp/ soe/cihe/newsletter/author_index.htm, 19-21. Hugh-Jones, S. (2000, May). Survey Argentina: More Students Than Cash. The Economist. Retrieved July 19, 2003 from ProQuest Database. Johannson, Johny. (2003). Global Marketing. 3rd ed. New York: McGraw-Hill. Latin Business Chronicle. Retrieved September 6, 2003 from the World Wide Web: http://www.latinbusinesschronicle. com/, 1-2. Mercosur Economic Research Network - Home. Retrieved September 6, 2003 from the World Wide Web: http://www.redmer cosur.org.uy/Index03/home03.htm, 1-2. Mitra, Debanjan and Golder, Peter N. (2002). Whose Culture Maters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing. Journal of Marketing Research, 350-365. Retrieved September 6, 2003 from the world Wide Web: http://home.wlu.edu/~straughanr/Teaching/Cross%20cult ural%20references.htm, 1-15. Mollis, Marcela. A Decade of Higher Education Reform in Argentina. Retrieved September 6, 2003 from the World Wide Web: http://www.bc.edu/bc_org/avp/soe/cihe/newsletter/ News30/text012.htm, 1-5. MSN Learning & Research - Argentina. Retrieved September 6, 2003 from the World Wide Web: http://encarta. msn.com/encnet/refpages/RefArticle.aspx?refid=761556250&pn= 2, 1-3. National University - Argentina. Retrieved September 6, 2003 from the World Wide Web: http://search1.nu.edu:8765/ query.html?rq=0&ht=0&qp=&qs=&qc=&pw=100%25&ws=0&la, 1-7. ...read more.

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