A misrepresentation may be defined as an unambiguous, false statement of fact (or possibly of law) which is addressed to the party misled, which is material and induces the contract. A misrepresentation renders the contract voidable and it may give ris...

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A misrepresentation may be defined as an unambiguous, false statement of fact (or possibly of law) which is addressed to the party misled, which is material and induces the contract. A misrepresentation renders the contract voidable and it may give rise to a right to damages depending on the type of misrepresentation.

If the misrepresentation would have induced a reasonable man into the contract the court will presume that it did induce the representee to enter the contract and the onus of proof is placed on the representor to show that the representee did not rely on the representation. This was shown in Museprime Properties Ltd1, where the judge referred, with approval, to the view of Goff and Jones: Law of Restitution that, any misrepresentation which induces a person to enter into a contract should be a ground for rescission of that contract. This is known as the objective test.

A false statement of opinion is not a misrepresentation of fact, Bisset v Wilkinson2. However, where the person giving the statement was in a position to know the true facts and it can be proved that he could not reasonably have held such a view as a result, then his opinion will be treated as a statement of fact, as in Smith v Land & House Property Corp3. This rule does not apply where the misrepresentation was fraudulent and the representee was asked to check the accuracy of the statement: Pearson v Dublin Corp. There will be reliance even if the misrepresentee is given an opportunity to discover the truth but does not take the offer up. The misrepresentation will still be considered as an inducement, Redgrave v Hurd. There will be reliance even if the misrepresentation was not the only inducement for the representee to enter into the contract, as in, Edgington v Fitzmaurice. When Flash said that Harry would be successful with such a car, this is merely sales talk, or a 'mere puff', and does not amount to misrepresentation.

Fraudulent misrepresentation was defined by Lord Herschell in Derry v Peek4 as a false statement that is "made (i) knowingly, or (ii) without belief in its truth, or (iii) recklessly, careless as to whether it be true or false." Therefore, if someone makes a statement which they honestly believe is true, then it cannot be fraudulent. The burden of proof is on the plaintiff - he who asserts fraud must prove it. Tactically, it may be difficult to prove fraud, in the light of Lord Herschell's requirements. The remedy is rescission and damages in the tort of deceit. Negligent misrepresentation is a false statement made by a person who had no reasonable grounds for believing it to be true. There are two possible ways to claim: either under common law or statute. If Flash had known that the car had never won the Monte Carlo Rally, and had knowingly made such a statement then Harry could claim that there was fraudulent misrepresentation. The purpose of damages is to restore the victim to the position he occupied before the representation had been made. If there had been fraudulent misrepresentation Harry could receive the cost of the car and any costs incurred as a result of the misrepresentation, such damage need not be foreseeable, as in Doyle v Olby (Ironmongers) Ltd5. Moreover, damages may include lost opportunity costs, e.g. loss of profits, as shown in East v Maurer6. The claimant will not be entitled to recover damages after the date he discovered the misrepresentation and had an opportunity to avoid further loss, Downs v Chappell7. If there had been fraudulent misrepresentation Harry would not be able to recover damages for any loss after he had discovered the misrepresentation.
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Before Hedly Byrne v Heller, the phrase 'innocent misrepresentation' was used to describe all misrepresentations that were not fraudulent. The appearance of two classes of negligent misrepresentation, one in Hedly Byrne and the other in the Misrepresentation Act 1967, means that innocent misrepresentation now applies only to misrepresentations that are made entirely without fault. Innocent misrepresentation is a false statement which the person makes honestly believing it to be true. In cases of non-fraudulent misrepresentation, s2(2) of the Misrepresentation Act 1967 gives the court a discretion, where the injured party would be entitled to rescind, to award damages ...

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