agrrement offer and acceptance

Authors Avatar

Misbah Shahid - 07029427                Contract Law – Semester 1  

In order to advice Sports 4 All as to whether or not they are contractually bound give Tariq, Jane, Rubina, Tom, and Dean the tickets it is necessary to establish whether the essential elements for a legally binding contract are present, namely agreement, intention, capacity, consideration and certainty. In this case the main element in question is whether there is an agreement i.e. has there been an offer and acceptance? Also, has there been effective communication of the offer and acceptance and whether there has been any effective communication of revocation of the offer before acceptance.

In order to create a binding contract there has to be an agreement. It is necessary to determine if Sports 4 All’s advertisement is an offer. The traditional approach of the courts  establishing this is to discover objectively if an offer has been made by an offeror and accepted by the offeree on the same terms, by reducing the agreement in terms of offer, counter offer, acceptance, revocation and rejection. An offer is essentially a proposal by someone (an offeror) on certain terms with a promise to be bound if the person to whom the offer is made (the offeree) accepts those terms. Treitel defines an offer as “an expression of willingness to contract on specified terms, made with the intention that it is to become binding as soon as it is accepted by the person to whom it is addressed”. An example of an offer occurred in the case of Great Northern Railway. v Witham, an offer was made to tenders for supply of goods. To be affective, an offer has to be communicated to the offeree. This was not the case in Taylor v Laird  The court held, since the ship owner was unaware of the claimant’s decision to quit as captain and received no offer to work in an alternative capacity, there was no contract.  An offer can be made in any form: oral, written or by conduct. In addition an offer can be made to an individual, group or the whole world.  In Carlill v Carbolic Smoke Ball, a unilateral contract was made. The Company advertised a medicine, and promised that any purchaser using it correctly would be immune from a range of illnesses. The company stated that anyone using the product that still got flu would receive £100. Mrs Carlill did get flu after using the medicine in the fashion stated and sued successfully for the £100. The defendants argued that their advertisement could not give rise to a contract, since it was impossible to make a contract with the whole world, and that therefore they were not legally bound to pay the money. It was held that this advertisement did constitute an offer to the world at large, which became a contract when it was accepted by Mrs Carllil using the medicine and catching flu.  Not all advertisements are seen as offers. There are two different types of advertisements, bilateral (both parties take an obligation) and unilateral (only one party assumes an obligation).  Sports 4 All have made a conditional promise. They have assumed an obligation and they are obliged to pay anyone who spends over £200 and completes the slogan, but nobody need to have actually undertaken to do so. Advertisements for unilateral contracts are usually treated as offers, on the basis that the offer can normally be accepted without any need for further negotiations between the parties, and the person making the advertisement intends to be bound by it. Another example of a unilateral offer was in O’Brien v MGN, where the daily mirrors advertisement of a scratch card game with the price consisting of money was on offer which was accepted when those with the winning scratch cards rang the hotline to claim the price. Whereas advertisements for bilateral contracts are generally considered ITT, on the grounds that they may lead to further bargaining potential and negotiations. An example of an ITT can be seen in Partridge v Crittenden. The defendant was prosecuted under the Protection of Birds Act for advertising, ‘offering for sale’ a wild bird. The court held the advertisement was not an offer but an invitation to treat. In our case the advertisement was made over the website, generally offers made on the internet are seen as being similar to goods displayed in shops thus constituting an IIT.

Sports 4 All’s advertisement proposing a unilateral contract despite being over the internet would appear to be certain enough to amount to an offer to the whole world to spend over £200, complete the slogan and claim the ticket, thus intending to form the basis of a legal relationship. The offer was also communicated in writing by advertisement.                                                                                                                                                                       

The key question is whether the offer made has been accepted by the individuals concerned to create a binding agreement. To be a valid acceptance there has to be a final unqualified agreement of all the terms of an offer. It must fit the terms of the offer precisely and be unequivocal. Lord Langdale said ‘if (the offer) had at once been unconditionally accepted, there would...have been a ... binding contract”. Acceptance can also be made in any form: written, oral or by conduct. In this case acceptances would be implied by conduct in the form of waiver, by any person spending over £200 and started to have begun to complete or completed the slogan. In such situations, individual acceptances are not required. In Brogden v Metropolitan Railway, acceptance took place by conduct either when the iron was ordered or received. Generally acceptance must be communicated and in general silence is not enough to amount to an acceptance. In Felthouse v Bindley, it was held that whilst it was clear the nephew had agreed to the sale, his acceptance had not been communicated “if I hear nothing I will consider the horse is mine”. So there was no contract. Although there are exceptions to the rule, where there have been previous course of dealings, where the acceptance is in the form of a waiver and where the postal rule applies. In order to be valid, any acceptance must be made whilst the offer is still open. Offers do not stay open indefinitely and can be terminated in various ways in particular by expiry of a time limit and by revocation of the offer by the offeror before acceptance.  

Join now!

        According to the facts it appears that Tariq would be eligible to receive the ticket as he has accepted and fulfilled all the requirements of the offer. He spent over £200, completed the slogan and handed the recite and the slogan in before the offer was revoked.

Rubina did not see the advertisement until after she had spent £200 thus raising the question of whether an offer can be accepted by someone who does not know about it. It is generally thought that a person cannot accept an offer of which they are unaware, because in order to create ...

This is a preview of the whole essay