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“English law….adopt[s] as its general position an objective approach to contract. By protecting good faith reliance on another’s apparent meaning, the objective approach promotes both commerce and fairness” (Adams and Brownsword (2004) Understanding Contract Law, 4th ed, Sweet and Maxwell, p 48)

To assume an objective approach is the most dependable way of protecting ‘good faith reliance’ and ‘promotes both commerce and fairness’is a reasonable assumption to propose but not necessarily wholly accurate. Adoption of objectivity in English law in the position of contract law is not a stance that should be applied in totality in contract cases as it has flaws especially in relation to Commercial transactions, thus to assert that it promotes both commerce and fairness is questionable. Underpinning this notion are contract ideologies within the realm of contract law, which explains and analyses the various ways in which contractual relationships can be considered. Two of these ideologies, commerce and fairness are linked to two different areas of contract; commerce benefits the market individualist and fairness appeals to the consumer welfarist. This discussion shall examine the problems of objectivity, and if commerce and fairness are concepts that are equally balanced in contracts fairly. Also, it will examine whether objectivity is the most efficient way for the courts to adjudicate contracts as a whole, or whether a subjective approach could be used with the law of contract.

It is unfeasible to completely disagree with Adams and Brownsword on the notion of objectivity. Scrutinizing outward appearances to challenge the intentions of contractors rather than ‘speculating upon the actual state of mind of the parties,’ stands as the most pragmatic and dependable way in viewing contracts. Supporters such as Lord Denning illustrated this idea as such in Storer vs. Manchester City council. Nevertheless objectivity does have a key role in contract law since it helps adjudicate the way in which business should be conducted in the market place and can create a sense of certainty and independence amongst parties. However, the objective approach is open to criticism in that it is a position to be abused and exploited for its own gain. It can thus be seen as not agreeing with Adams and Brownsword in that it promotes both commerce and fairness for reason that being absolutely objective is a near impossible concept. One is then persuaded by the arguments put forward by Howarth in that ‘objectivity is in the opinion of different courts.’  .Thus objectivity is in the hands of the law to give reign to interpret as it desires, and it also allows the judiciary to display a broad power of discretion when enforcing contracts which one supposes can be a hindrance as much as a help. The destabilization effect of objectivity is caught up in the tension between the ideology of formulism and the ideology of realism. The formalist judge applies the rules of Law, the precedents are followed and so on. The ‘rule book’ becomes the embodiment of the market individualist values; therefore the formalist judge will inadvertently implement market individualism. Market individualism is the belief that the function of contract law is simply a function to establish a regulated market place in which contractors are able to deal with security and confidence and the self interested aspect designed for competitive trading. On the contrary, Realism demands cases should be determined according to their merits, and arguably provides a more human face to contract adjudication. Realist judges thrive on consumer protection to develop the rule book to fit their features, making the result to be fair, so if the rules direct judges to decide according to the canons of reasonableness, fairness, conscionability there will be limited issue; for it will be specifically how a realist judge would want to decide anyway. Brownsword claims, ‘consumer welfarism has superseded that of market individualism’ on the basis that it is a more popular notion.  whereas formalism takes the idea that ‘justice is (always) blind’ which in everyday society, especially in relation to the poor and disadvantaged. Therefore formalist cases are reviewed objectively not looking at a person’s ‘inner intention’ however reasonable, but outward appearance as demonstrated in the Smith vs. Hughes case. In this sense an objective approach can lead to upholding an apparent agreement, despite one party’s mistaken acceptance, which can lead to manifestly unfair outcomes. Within Smith v Hughes  The plaintiff bought new oats under the mistaken belief that he was buying old oats and refused to pay the defendant even though they were contractually bound. Irrespective of this mistake courts believed an existence of a valid contract, since the objective principle enables the party who has reasonable grounds to assume that the other party agreed to certain terms. The objective test upholds certainty in that parties know that when they enter into a contract they are certain to be bound commercially since the defendant would have been required to pay for oats an amount that greatly exceeded its value, as a result the other party would have been enriched at his expense. Indeed this would affect the consumer with regards to the principle of unjust enrichment where no party should be allowed to unjustly to enrich them self at the expense of another. Such a system is profitable for the market individualist as contractors who enter ‘bad bargains’ cannot deny a contract is formed on the basis that the other side did not warn them away from the mistaken bargain given. Consumers see the objective test as a ‘Commercial advantage’ as the principle that no man should profit from his wrong was not considered within this case. Therefore this disputes with the Adams and Brownsword statement as fairness is not promoted.

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Thus the market economy is left up to the businesses and consumers to decide what they want. The exchanges between contracting parties are based on a set of promises and good faith. The promise theory provides the moral ground for the formation of contracts, enabling the individual to freely impose on himself obligations placing this understanding at the heart of liberalism. As previously alluded to, the corollary of this is an assumption that objectivity is inherent in law so contractors feel assured they understand the contract.

 If you make a promise, you are morally and in the case of ...

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