Major case: Cox Communications.

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MAJOR CASE: COX COMMUNICATIONS                        

  1. Why is CCI acquiring Gannett? Does the Gannett acquisition make sense at $2.7 billion?

CCI has several objectives in the acquisition of Gannet; firstly the acquisition will give CCI and COX a strategic increase in market share (522,000 customers).  This increase is strategic because it follows with Cox’s strategy of localization, to take advantage of economies of scale. On a national scale, consolidation provides bargaining power when dealing with content providers, in addition the ability to add additional “bundled customers” is highly valuable.  According to Jim Robbins CEO of COX “bundling is a key part of our strategy as it strongly enhances our competitive positioning by making our products and services ‘stickier’. The results so far indicate significant improvement in the retention rates of our bundled customers. In addition, our customers are increasingly bundling their services, demonstrating that they enjoy the simplicity of purchasing multiple services from one company and paying one bill”.  The cost of the acquisition for $2.7 billion is high ($5172.42/customer) this is one highest amounts that COX has paid per customers but this cost is offset by the anticipated added value of offering expanded bundled services to 522,000 customers.  Additionally by having a superior market share in focused geographic areas COX will continue to acquire new customers based on natural growth rates, which are anticipated to be as high as 15% for some services.  The question arises as to whether addition of Gannett to Cox’s already aggressive acquisition plan will upset target leverage ration of 5, this will not be a significant problem if COX uses a combination of debt, equity and hybrid security issue (FELINE income PRIDES).

In conclusion, does the acquisition make sense at $2.7 billion?  To determine if the $2.7 billion makes sense we add up the cash flows (EBITDA) of Gannett for the next 5 years and multiply this figure by the annuity factor of 4.1002.  The calculations used to determine the annuity factor were as follows: [1/.07]- [1/(.07(1.07^5))] .  After the annuity factor has been calculated simply multiply the cash flows by the annuity factor as follows: 680,000,000x4.1002=$2.788 billion dollars.  So, the NPV is 2.788-2.7 = $88,140,000, which is positive, and therefore makes sense for COX.  Not only will the company benefit from the NPV, in addition there is a significant increase in long-term market share and other added incentives of acquiring Gannett.  In addition we can use the 1998 Return on Assets of 13.1% (see exhibit 2, this is also the WACC for 1998) to qualify this acquisition, Cox in fact has the highest ROA in the industry, so an acquisition of an additional high yield asset (in this case human capital in the form of customers) will benefit Cox’s present operations but also significantly impact future operations.

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  1. Assuming that the Gannett acquisition goes through, estimate CCI’s short-term (1.5 years) and long term (4.5 years) funding needs. How much of each funding need must be met through external financing?

 

The dollar amount for Cox’s pending acquisitions is estimated to be $10.419 billion. This amount should be sufficient to cover CCI’s funding needs over the next 3 to 5 years (4.5 yrs).   Immediate funding amounts (1.5 years) for these transactions can be estimated by the out flow from investments (Exhibit 8D $3.778 billion + $3.986 billion =7.764 billion) with $2.7 billion being used ...

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