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Sun Vampires

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  • Essay length: 1884 words
  • Submitted: 28/01/2002
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SUN VAMPIRES - Possible Answers

Who is this piece written for?

The Big Issue is published on behalf of the homeless, seeking to raise funds for those who find themselves in this situation. It is not available through the usual outlets but is sold by vendors, homeless themselves, on the streets of our major cities. The 'target group' for sales is, broadly speaking, seen as those who might be sympathetic to the plight of the homeless: people who are fortunate enough to have homes and jobs, who take an interest in society as a whole rather than in themselves as individuals and who are aware of current issues. Readers are likely to be young, rather than middle-aged, and relatively affluent.

Such readers are likely to have heard of Bros (a teen pop duo of the late 80's) and Peter Andre (popular at the time of publication, but hardly an enduring household name) and might be in the position of being able to spend £399 a year on a suntanning course. They are more likely to respond to the style of writing that uses current colloquial or slang expressions such as "And let's face it", "fork out" and

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