Impact of Social Networking on e-business

The first 200 words of this essay...

CSE 306 Research

Portfolio Part 1

Research Paper

Impact of Social Networking on

e-Business

Abstract

The advent of the web2.0 has resulted in the upsurge of users onto the internet through their daily activities on social networking sites. Business firms in search of suitable means to strengthen the relationship between their customers and suppliers have sought to achieve this through such social networks. This paper examines the impact of social networks on e-business within firms, discussing some opportunities and possible risks firms could be exposed to.

1.0 Introduction

S

ince the advent of web2.0, the internet has evolved from static screenfulls to real time interactions between users, resulting in a new internet ecosystem characterized by social collaborative technologies. The advancement of such technologies has led to the emergence of new subsidiaries of network sociology based on traditional and modern complex networks such as social network sites (SNSs), blogs, wikis, folksonomy etc. the fast pace at which these SNSs are growing in recent years has resulted in several Online Social Networks (OSN) such as Facebook, Friendster, Hi5, MySpace, to mention but a few.

Social networking