M2U Case Study

Mobiles 2 U, frankly known as M2U, is a well known mobile company which operates throughout the world. The company’s global management is based in Kingston upon Thames in London, but most of their research is going on in several other countries like Norway, Germany, India and Japan. M2U first started out as a private limited company in 2003. Since then, the company has been one of the fastest growing mobile companies in the UK and has been ranked as one of the top 10 best mobile phone service providers.

Terms of reference:

  1. To provide a service which enables the consumer to use 3rd generation technology to perform different tasks on the daily bases.
  2. To build a system which will enable mobile phone users, after registering for the service to physically locate their friends and use guidance software to find them.
  3. Consider different phone makes and the payment aspects of the service provided.

M2U first started out as a private limited company in 2003. Since then, the company has been one of the fastest growing mobile companies in the UK and has been ranked as one of the top 10 best mobile phone service providers.

Interview with the Managing Director of M2U

Location: Managing Directors Office

Interviewers: Marsha, Nafisah and Anum 

Introduction:

We entered the managing director’s office. It was big and nice, and the manager was quite welcoming which made us feel comfortable. We started out with some small chit chat. We told him we are graduated employees with some basic knowledge of mobile phone services and that we are here to get some more information on the project that was given to us. We indicated the interview would last about 40 – 60 minutes. The questions will be asked to gather the information needed to increase our understanding of the project. This way we would have more knowledge about the company and what they want us to do.

What is your company about?

Well first of all I must say, it is about being creative, and coming up with new ideas; for example, improving our phones from second generation to third generation.  We want to enhance our product’s creativity by adding new features to it, while keeping the old high level functional requirements.  We aim to keep our products credible.  

How did the company start?

When the company first started, the mobiles were enabled with 2G technology and now we are working towards improving the 3G technology in the phones.  

Could you please tell us what you think of the company right now?

We wanted to know what his thoughts were about the company right now and what he expects of it.

In my opinion the company is doing quite well. We are one of the fastest growing mobile companies in the country and we have been providing with relatively good service. In 6 years we have managed to make and obtain thousands of customers. But, as you know, today’s market is extremely tough. Good-looking mobile phones with spanking new services are popping up everywhere. We have to make ourselves stand out from the others. We have to maintain our name in this field on the top level. The only way we can do that is to stick together, stay loyal and work hard for the company.

Join now!

Why did you start this project?

We wanted to know why he started this major project and what his expectations were throughout the plan.

I believe in team work. Together we can make it happen. Those were my thoughts when I first decided to implement my idea. I know I can do this because I trust my employees. I hope they won’t let me down. This huge project is an approach to top the world charts. I wish to attract new customers and increase the reputation of our company in the world of m-commerce and E-business. As the market is ...

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