To establish how religious/community background, income, age and education have effect on the attitudes towards the Good Friday Agreement

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Background

Overall research aim

To establish how religious/community background, income, age and education have effect on the attitudes towards the Good Friday Agreement.

1.3 Specific Objectives

Using data from the 2001 Northern Ireland Life and Times Survey, we will

* To establish if there is a demand among the target market for a change in the menu.

* To establish the prices that the target market are willing to pay for particular options/foods on the menu.

* To establish when students are more likely to eat e.g. times, lunch, evening etc.

* To identify the choices that the target market want included on the new menu.

1.4 Research approach

For such research to take place, it is important that sufficient data is collected to establish an overall result. Accurate data will enable these results to be analysed, and improvements for the client can be discussed effectively.

1.41 Secondary Data

Secondary data is necessary in market research, and takes place before the collection of the primary data. The purpose for this type of research is that it avoids repeating work, which may have been carried