Assessment of The Impact of Internet Technology Among Malaysia Business Organizations.

Authors Avatar

Research Proposal

University of Lincoln

Assessment of The Impact of Internet Technology Among Malaysia Business Organizations

By

Cheah Choy Ha

ULH Enrolment Number         :        

KDU Student Number                :        P 41539

A proposal for a Dissertation to be submitted in partial fulfillment of the requirements of the degree of Master of Science Information Technology in Business.

9th June 2003

Propose Project Area / Title

The title of this research is “Assessment of the impact of Internet technology among Malaysia business organizations”.

Aims / Objectives

The aim of this research is to identify the evidence on the current status of Internet use among business organizations in Malaysia.  The objective of this research is to identify the factors of Internet technology used by Malaysia business organizations and to determine its actual impact and the perceived benefits among Malaysia business organizations.

Research Question

In order to investigate the problem of the study, the following research questions has been derived:

  • What is the extent of the use of Internet technology in Malaysia business organizations?
  • What are the important factors that relate to the use of Internet technology by Malaysia business organizations?
  • What are the most important business objectives of using Internet technology?
  • To what extent have Malaysia business organizations benefited from the use of Internet technology?
  • What are the barriers that prevent Malaysia business organizations from using Internet technology in their business?

Relationship to previous work

Jeanette and Angele (1999) have conducted an empirical study on the factors affecting entry-level Internet technology adoption by business organizations in Australia. The adoption of Internet technologies by business organizations is important to their on-going survival. This study is presented which indicate that perceived lack of business benefit, mistrust of Internet technology industry and lack of time are the main inhibitors to Internet adoption.

A report survey finding by Auger and Gallaugher (1997), which contrast Internet usage patterns of small to medium-sized businesses. Four expected benefit areas were significantly different between the two groups of firms which are improving company image, providing customer support, increasing sales, and creating the site of their response to customer requests based on their research. With the expected benefits was rated as more important by the group of mid-sized firms. The relative order of importance of these benefits was identical between the two groups, with increased sales as most important; improving company image and providing customer support next in importance; and responding to customer requests for the site as last in importance.

Join now!

Although Internet technology in the Malaysia is still in its infancy, its potential for commercial use appears to be promising. Internet technology can improve productivity, reduce cost, enhance customers’ satisfaction, and increase revenue for Malaysia business organizations. This research will reveal the current status of Internet use among business organization in Malaysia.

Plan of Work

The period of the whole research will be eight months. The following timeline is based on my current course schedule.

Literature Review

The Internet is a unique medium which allows information to be accessed without geographic location constraints. As a communications tool, ...

This is a preview of the whole essay