BBC assignment

The first 200 words of this essay...

BBC ASSIGNMENT

OBJECTIVES OF ORGANISATIONS

TASK 1

The BBC was established in 1926 as a public corporation. It was established by an act of Parliament, Royal Charter, and a statement about what the organisation is and what it is there for. BBC has multiple objectives which it has to deliver against and these are:

Strengthening BBC programmes and services

* Underpin the BBC's public service remit by extending the range and quality of its radio and television services, with a focus on broadcasting more high-impact, memorable programmes, particularly arts and current affairs.

* Strengthen the BBC's digital services, to ensure that the overall portfolio has something of value for everyone, provides a wide range of interactive learning opportunities and helps to drive digital take-up.

Connecting with all audiences

* Bring younger audiences to BBC services by developing bold and innovative programmes and content with a particular focus on making the BBC's news and current affairs more relevant and engaging for this group without diminishing the BBC's commitment to parliamentary reporting.

* Continue to seek new ways of attracting audiences from the UK's ethnic minorities, through both mainstream and targeted services.