Compare and Contrast Forever 21 and Charlotte Russe

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Compare & Contrast Essay

Forever 21 and Charlotte Russe

In today’s society, teenagers strive for good looks and fashion which causes them to spend massive amounts of money and hours shopping at malls. At the same time in malls, stores compete with other stores in persuading teenagers to spend more money. Charlotte Russe and Forever 21 are two very popular and competitive stores that are often located in malls. Their clothing lines accommodate the generation of teenage females. Although Charlotte Russe and Forever 21 target customers around the same age range, the stores have several differences and similarities in price, variety, and style of clothing.

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        Teenage females have a desire to buy more and pay less. Price is one of the most important factors in purchasing clothes. Charlotte Russe fits this criterion. According to Alex Biesada from Hoovers, a D&B company, “[Charlotte Russe is] priced 20% to 30% lower than competitors.” Charlotte Russe has lower prices maybe because it recently entered the business market in 1999, where as Forever 21 was found in 1984. On the other hand, Forever 21’s clothes are priced 2% lower than its twelve competitors. Both stores have items that are reasonably priced, but price is not everything; variety is another ...

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