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Compare and contrast two different 'reality TV' shows and their associated web sites, discuss how they provide a platform for avenues of communication, marketing and interactivity. How are the audiences crafted and understood for each of these shows?

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  • Essay length: 2724 words
  • Submitted: 20/06/2006
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University Degree Television & Radio Studies

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Compare and contrast two different 'reality TV' shows and their associated web sites, discuss how they provide a platform for avenues of communication, marketing and interactivity. How are the audiences crafted and understood for each of these shows? Provide specific examples.

Today, it seems you can't turn on the television without coming across reality programming. Shows such as Big Brother, The Amazing Race, Average Joe, The Bachelor, Wife Swap, What Not To Wear, The Apprentice and Survivor have become increasing popular with both the American and Australian television audiences (Teven, 2004).

Not so long ago, reality TV was ridiculed for being the cheap and cheesy new kid on the programming block. Now, reality TV accounts for the most successful new television shows (USATODAY.com, 2004). As a result of this increased popularity, the industry has been forced to take this genre seriously. This popularity is reason enough to give reality TV the critical attention that it so richly deserves (Mhando, 2002).

European television programmers were the first to develop the concept of reality television. Then the American networks purchased some of these formats and brought them back to the United States. They also

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