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Digital Film-making and D-Cinema

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Digital Film-making and D-Cinema Introduction Digital technology represents a major innovation at every stage in the firm industry. This assessment will firstly focus on the importance and impacts of digital technology in pre-production and production phase. Then the development of D-cinema in China will be introduced. Finally, the implications of technological change for people and organisation within the firm and for government will be discussed. 1. The Review of five articles The article one is focus on the influence of digital video for the film production. The author discusses that digital film improve the quality of images comparing with the traditional film. Digital video can produce an absolutely clean and clear picture and pick up light closely as the human eye. The image is made up by pixels instead of grain which are little boxes. And the definition of the image depends on the treatment in post production. Another important change for film production is that digital video is cheap which lead anyone can make a film and reduce the cost of filmmaking. In article two, the author is focus on the changes the HD brings to the film production. HD needs less light than traditional 35mm. At the same time, it needs similar crew size with 35mm. But the camera can record sound which is feasible to work quickly and reliably with a DP/operator and assistant under special circumstances. HD can not only save time in production also give directors and producers' confidence and encouragement to pursue different, risky or complicated creative projects. New directors are keen to embrace this new technology to get an edge by creating a new process of film making. ...read more.


2003) in Los Angeles. The Chinese government has committed millions of dollars to realize a four-phase plan to establish 100 digital cinemas, networked for easier electronic distribution throughout China, by the end of 2004 (Kienzle, C. 2003). The aim of this plan is using these cinemas as showcases to encourage more cinema operators to embark onto the digital platform (Christie Digital Systems, Inc. 2004). As the government-sanctioned entity, the China Film Group was authorised to implement this plan. Recently, it already has 54 digital cinemas up and running, and dozens more are under constructing (Christie Digital Systems, Inc. 2004). During the implementation of the planning, the China Film Group evaluated the newest equipment in order to buy the best of everything, even mix and match equipment from competing sellers. In the first phase, Barco's DLP D-Cine Premiere DLP Cinema projectors have been chosen by the China Film Group for several digital cinema installations throughout China. Barco D-Cine Premiere projectors have been installed in four cinemas in Beijing, two in Shanghai, two in Hangzhou, and one in Shenzen - these will help form a digital cinema network across the country (Kienzle, C. 2003). Since initial association in 2003, Christie has been one of key collaborators in developing digital cinema in China. China Film Group selected Christie digital cinema projectors as part of its implementation effort. This initiative, which aims to spur the growth of local digital cinemas, further introduces 10 new Christie digital cinema locations in Beijing, Shanghai, Shenyang, Wuxi, Nanjing and Shaoxing (Christie Digital Systems, Inc. 2004). According to Mr Chen Fei (Christie Digital Systems, Inc. ...read more.


It is very obvious that digital technology change the fundamental and concepts of the film. Speaking generally, technology changes represent a challenge to organisations and governments with their benefits. In this situation, organisation and government need to consider the relevant activities to meet this challenge. Reference Culkin, N. & Randle, K. (2003) Facing the digital future: the Implications of Digital Technology for the Film Industry. University of Hertfordshire. Department for Culture, Media and Sport, (2002) Screen Digest Report on the Implications of digital Technology for the Film Industry. DCMS. Fransman, M. (1999) Visions of Innovation: The Firm and Japan. Oxford: Oxford University Press. Hawthorne, E. (1978) The Management of Technology. London: McGraw-Hill. Minehan, (1997) HR Challenges Ahead. Long Island Business News, Vol 44, Issue 15. Orlikowski, W. & Walsham, G. (1996) Information Technology and Changes in Organisational Work. London: Chapman & Hall. Rhodes, ED. & Wield, D. (1993) Implementing New Technologies: Innovation and the Management of Technology. 2nd ed. Blackwell. Preece, D. (1995) Organisations and Technical Change: Strategy , Objectives and Involvement. London: Routledge. Souder, WM. & Sherman, J. (1994) Managing New Technology Development. McGraw-Hill. Website Christie Digital Systems, Inc. (2004) Christie drives digital cinema expansion in China. [online] http://www.infocomm.org/index.cfm?objectID=DC3E5624-181D-4530-87A9C59E6BE173B2. (08/05/2004) Kienzle, C. (2003) A Global View of D-Cinema. [online] http://www.postmagazine.com/post/article/articleDetail.jsp?id=74920. (09/05/2004) ITU website (2003) [online] http://www.itu.int/ITU-T/studygroups/com09/sg9-q22.html (08/05/2004) Monica, S. (2002) China Opens Nationwide Digital Cinema Network on Avica FilmStore. [online] http://www.avicatech.com/08-05-02-AvicaChinaFilmGroup.html. (010/05/2004) Article lists Article 1: Zizo, C. (2002) Riding the new digital video wave. [online]http://www.ucffuture.com/news/2002/07/03/Entertainment/Riding.The.New.Digital.Video.Wave-257467.shtml.(09/05/2004) Article 2: Brennan, M. (2004) Shooting High Definition. [online] http://www.hd24.com/shooting_high_definition.htm (12/05/2004) Article 3: Katz, S.D. (2002) Final Draft 6. Millimeter Magazine. Article 4: Baker, R. (1993) Computer Technology and Special Effects in Contemporary Cinema. BFI Publishing. Article 5: Department for Culture, Media and Sport, (2002) Screen Digest Report on the Implications of digital Technology for the Film Industry. ...read more.

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