• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss the role of media studies in making sense of the political, economic and cultural meaning of everyday life

Extracts from this document...

Introduction

Discuss the role of media studies in making sense of the political, economic and cultural meaning of everyday life. Communications media ranging from televisions, radios, newspapers and so forth play a major role in the way we live. To understand how contemporary society and communications media have taken on the shapes and roles that they have as well as how audiences interpret meanings out of television programs, it is important for us to know and appreciate the role of media studies. Media studies arose from a pressing need to account for the rapid developments in mass communication, especially during the twentieth century. Bazalgette (2000:6) mentioned that media studies is not simply an academic subject where one receives and repeats heaps of information. Instead, it engages people to analyse media messages such as television programs and newspaper content, to understand how people are informed or misinformed and how all these create an impact on one's society. While there is "no single, correct interpretation of reality, it becomes important to understand how media texts might be used in order to make sense of the world we live in" (McKee 2001:144). For this reason, media studies is regarded as an important field to recognize how media affect our lives. wI8p6bN Visit coursework ce in ce fo ce for ce more hypothesis ce Do ce not ce redistribute wI8p6bN In the essay, I will be discussing ...read more.

Middle

In media studies, we regard radio and television as industries where large number of people are employed and financed to produce what they do (James and Michael 1977:135). As media such as news broadcasting turn out to be increasingly popular, the news will eventually become a means of securing high viewer ratings that will ultimately boost the economy. With the invention and development of television, it also brought about economic development and because of this, job and educational opportunities are made possible for people of today. The other concern pertaining to economic perspective is capitalism. Corporations comprising of banking, insurance or advertising fields that are large and profit- seeking do contribute to the economy. These investors constitute a force that helps to integrate media companies into market strategies and with such pressure from competitive investors, it generates capitalism, bringing more profit into the media industry (James and Michael 1977:58). This means that with advanced capitalism where corporations reinvest part of its profits into developing new production methods, it will give scope for further industrialisation and globalisation. Eventually, media helps to open up new international markets for both cultural products such as magazines and music videos and consumer products such as television sets and fashion styles. From this perspective, media are seen as economic organisations designed to create profit as well as to foster a cultural environment. ...read more.

Conclusion

Then again, the vast diversity of messages made available by the media can give rise to a kind of 'symbolic overload', causing people to be confused when presented with excessive information (Thompson 1995:216). People might rely increasingly on the opinions of film or television critics to guide them in their viewing choices. Films and television programs that are strictly for the viewing by matured age groups may inevitably affect a child's thinking. Inappropriate, controversial content such as homosexuality, abuse and violence can bring about adverse effects as children assimilate information and learn from it. As a result, the media could be condemned by the public for portraying inappropriate content. To conclude, I have discussed on the role of media studies in making sense of the political, economic and cultural meaning of everyday life along with various effects media studies might have on both people and society. Indeed, people depend largely on media for information, images and entertainment of which they interpret and respond to their social environments. To a remarkable degree, we live in a media saturated milieu whereby our society is constituted by the media. Yet, there are consequences to consider when engaging in the study of media. Hence, it is vital to study the role of media studies in helping us to understand these aspects of society: political, economic and cultural in a comprehensive way. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Television & Radio Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Television & Radio Studies essays

  1. Why is it important to study the media, rather then simply consume it?

    (Martin, 1998:8). The reason why people will forget the issue instantly because most of the media are in entertainment purpose. Media is important to study because it is entertainingly. Other then work or study, mankind's life need entertainment to balance their disposition in daily life.

  2. An analysis of the Sitcom, Will and Grace.

    However, his character appears to emphasise these expectations for audience pleasures, so they can identify with their own norms about gay men.

  1. Many voices one cause: One cause many voices? An investigation into Zimbabwe broadcasting corporation's ...

    studied area of public service television broadcasting > To highlight problems related to news programming at ZTV station and also suggest possible solutions in countering these problems. > To contribute a new dimension to the already existing material. Although research has been carried out along these lines, it tends to

  2. Big Brother and its slant on how celebrity is constructed and represented in our ...

    Moreover, the behaviour and use of the surveillance image in our society does not necessarily cohere with that of other images."16 Thus Debord believes that specularisation reacts comodification. Baudrillard on the other hand believes that our "hyper-real world of simulations provides few tools to explain the current eruption of surveillance in an already entirely mediated world."

  1. How Does The Media Represent Rap/Hip-Hop?

    This may seem positive, but Campbell reasoned that the coverage was so broad that it took the place of news coverage that could possibly paint a more accurate picture of American minorities. Another more popular stereo type today is the image of black youth as prone to violence and crime.

  2. textual analysis of SATC

    with homosexuality, it is not necessarily acceptable within their tight knit group. This could symbolise the idea that many people still have underlying issues with homosexuality even though we apparently live in a free and post modern society. We regularly punish those who fail to do their gender right.

  1. How BBC World(TM)s World News Today and CNN International(TM)s World News Asia produces their ...

    England persisted that interaction between anchors, reporters and guests is frowned upon as journalists have the responsibility to present news professionally and objectively while Shum felt that some interaction can enhance the show overall since it makes the audience more comfortable when viewing the news.

  2. Media, Power and Responsibility

    unlikely that the British market would accept two separate boxes for the satellite and terrestrial services' Porter (1996). BSkyB was also able to convert all of there subscribers to the new technology and was able to switch off its analogue signal in 2001, an issue that still plagues the governments' digital service, as the public are reluctant to 'switch off'.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work