DISCUSS THE TEN TIPS OF BUSINESS AND ECONOMIC NEWS WRITING AND REPORTING BY PAUL HEMP.

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KENYA METHODIST UNIVERSITY NAIROBI CITY CAMPUS

COURSE TITTLE:         REPORTING BUSINESS

COURSE CODE:                BACJ 249

TASK:                        INDIVIDUAL ASSIGNMENT

PRESENTED TO:                MR JULIUS BOSIRE

PRESENTED BY:                MARTIN OKONJI                         

REGISTRATION NO:        COM-1-3962-3/2011

SUBMISSION DATE:        10/5/2012        

QUESTION:

DISCUSS THE TEN TIPS OF BUSINESS AND ECONOMIC NEWS WRITING AND REPORTING BY PAUL HEMP.

BUSINESS AND ECONOMIC NEWS WRITING TIPS BY TO PAUL HEMP

Paul Hemp is an experienced and innovative writer, editor and communications executive. Currently he is the director of Global Thought Leadership at . In his book, Ten Practical Tips for Business and Economic Reporting in Developing Economy, Mr. Paul Hemp talks about the ten Hemp rules. These rules are aimed at making business and economic stories, understandable and interesting.

According to Hemp, The basic problem with business and economic news is that they are complicated and boring. Complicated news bores people. A journalist must make it understandable and interesting. He adds that the three rules of making stories understandable are explain, explain and explain.

This former Senior Editor at , says in his book that Business, financial or economics journalists could improve the effectiveness of their communication if they followed a few simple rules:

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Use statistics sparingly

Avoid economic jargon

Define economic terms

Compare statistics

Turn statistics into stories

Humanize business news

Generate unusual business story ideas

Go beyond the press release

Get the other side to a business story

Show the significance of business news

Use statistics sparingly

A financial, business or economics journalist should always use numbers sparingly in his or her stories. For example, when doing a business story, Instead of, writing "Maize production in Kenya  rose to 1.5 million tons in 2006, from 1 million tons in 2004, an increase of 50% in three years, the agriculture ministry said," write, ...

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