• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

'Don't hate the media, become the media' Jello Biafra. Is the relationship between producers and consumers changing?

Extracts from this document...

Introduction

Jamie Doherty 200263915 Academic Skills and Contemporary Issues 'Don't hate the media, become the media' Jello Biafra. Is the relationship between producers and consumers changing? Jello Biafra, in his 2000 speech to the US Green party (of which he is a member) urged people "Don't hate the media, become the media" . And since then we've seen a revolution in independent media...we're almost listening to what Biafra has told us. A big catalyst in this was the formation of the Independent Media Centre in Seattle in 1999, a year prior to Biafra's speech. Finally we saw an organisation that tried to shatter the oligopoly of world-wide media that the global companies had a stranglehold on, whilst delivering impartial social and political messages to a worldwide audience. What's more, they were highly democratic and therefore appealed to the majority of left-wing consumers, a hefty proportion of the population in largely-liberal countries like Italy, Israel, and the United States. The authors of the book "Cyberactivism" describes them: 'They see themselves as activists and journalists who produce their own first-hand accounts of struggles from other sites all over the world' (1) ...read more.

Middle

Individuals' use of wed-based interactive websites isn't just restricted to social interaction and wikipedia.. The shrewder of Internet users out there can now become globally recognised, a familiar face in the sea of faces, if you like. There are several ways of doing it. The first would be to make a video of yourself and post it on a video hosting website, something which is accessible to millions of people worldwide and nearly always free- therefore a way of getting instant recognition. Like Facebook, this is only a recent phenomenon, but one which is becoming increasingly popular amongst Internet users. The range of videos you can make is seemingly limitless and these so-called video blogs (or vblogs for short) can make stars out of the people who are in them. A famous example is Chris Crocker, a young American kid who defended Britney Spears after she was on the receiving end of worldwide negative press. He became a star overnight; he was interviewed on CNN and ABC, he has been on various American chat shows, and he even has his own line of "Leave Britney Alone" merchandise. ...read more.

Conclusion

The trends certainly show no sign of declining, as more and more people gain access to the Internet, and sign up for interactive satellite TV., newer applications will be made available. Who truly knows what lies in store for the media in the future? It is too difficult to envisage what new interactive mediums people will dream of next, but there is no doubt that the next big phenomenon to take the Internet by storm will involve an element of interactivity. Not always made by the people but powered and popularised by them, interactive forms of media are a true sign that people have listened to what Jello Biafra said all those years ago and instead of showing animosity to the media, they have truly became the media themselves. Footnotes: (1) "Cyberactivism", Martha McCaughey, Michael D. Ayers, Routledge, 2003, page 60) (2) Nyland, Marvez, Beck, "Myspace: Social Networking or Social Isolation?", 2007,http://www.gentletyrants.com/wpcontent/uploads/2007/03/Nyland_Myspace%20isolation.pdf, (accessed 17/11/2008) (3) Maness, Library 2.0 Theory: Web 2.0 and Its Implications for Libraries 2006, http://www.webology.ir/2006/v3n2/a25.html, (accessed 17/11/08) (4) Crocker, interview on MSNBC website, http://www.msnbc.msn.com/id/20750575/ (Accessed 17/11/2008) (5) Collard, The Internet Music Revolution, http://mms.ecs.soton.ac.uk/2007/papers/34.pdf, accessed (17/11/2008) (6) various IBM staff members, Media and Entertainment 2010, published 2004 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Television & Radio Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Television & Radio Studies essays

  1. NEW MEDIA AND OLD MEDIA

    argued "the development of a global and growing decentralised communications network with the internet, combined with the growing importance of information and knowledge as the basis of competitive advantage in the economy as well as other spheres, means that the network form increasingly shapes the logic of social interaction across diverse spheres of social interaction".

  2. Many voices one cause: One cause many voices? An investigation into Zimbabwe broadcasting corporation's ...

    1.4 Research Questions * Does the ZBC TV news hour provide an arena in which the politics of difference can be negotiated and a provisional notion of the common good arrived at? * Does the ZBC TV news hour play its democratic role of educating and making people aware of political reality in the country?

  1. How Does The Media Represent Rap/Hip-Hop?

    In other words, the general public would only be hearing the negative news on rap music and hip hop culture and the good news would not be considered worthy enough, thus causing negative stereotyping towards rap music and hip-hop culture.

  2. How BBC World(TM)s World News Today and CNN International(TM)s World News Asia produces their ...

    Pakistan's army always in control 3. Peshawar blast killing four and injuring several 4. Business news 5. Aung allowed to leave home to meet with opposition leaders 6. Flood Alert in Eastern England lower than expected 7. Weather News 8. Headlines Summary 9. Butto addressing Pakistani turmoil outside her home 10.

  1. This essay will discuss the representation of crime in the media in relation to ...

    case, of attacking an intruder, had great attention from the media, whereas a similar case for a middle aged white man attacking an intruder was only covered in the local media. This essay up until mow had focused on the misrepresentation of ethnic minorities by other races, but there is also misrepresentation within own races.

  2. Little White Lies - the Fukushima nuclear incident and media representations.

    the government and its officials think that citizens will want to cooperate? Because of the results from the Fox News Boycott; which claimed that ?the Federal Communications Commission position against news distortion is only a ?policy,? not a promulgated law, rule, or regulation;? the media and the government assume that

  1. My essay is based on how Blacks and Arabs are represented in the media, ...

    Said (1978, p.21) argued that ?the western media represented Islamic people as irrational fanatics led by messianic and authoritarian leaders?. After the attacks of the September,11, 2001 and the American invasion of Iraq, the images of middle easterns as fanatics and violent have been intensified through a well structured network of western TV and film depictions.

  2. REALITY SHOWS AS A REFLECTION OF A CONTEMPORARY SOCIETY

    The viewers become grateful and don?t even pay the attention what is really happening in the show, because the ?IT? celebrity gave an opportunity and flattered the viewers by letting them into their world. The biggest problem with this type of show is that the young viewers get confused with what is normal and what is not.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work