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University Degree: Electronic Media Studies
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- Marked by Teachers essays 1
Digital networks like the internet have extended State and Corporate control to unprecedented levels. Discuss
To sum up the internet is a post-modern tool providing meaning and identity to individual lives beyond organisational control and should be embraced as a force of social and political change in society today. The issue of state control and technological advancements represents an important link exploring the role and power of the internet as a democratic tool. Certainly state surveillance over individual life has evolved into a complex issue struggling between maintaining public safety against national threats and the invasion of our personal lives to do so (Yar, 2013).
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This psychological factor drives people to constantly search for any form of interaction possible in their lives. ?But it's not how rich or poor your social network actually is that seems to make the most difference, it's how well-connected you think you are that seems to be the driving force?. The data points to the fact that we are so reliant on attention that this desire can move people to be healthier by altering major life choices. Since the iPhone is an extremely convenient form of social interaction, people are highly inclined to tear their personal communicators out of their pockets at any chance they get.
- Word count: 983
What did McLuhan mean when he said 'the medium is the message'? Is this idea any use in understanding contemporary mass media?
Marshalls approach to subjects rather than giving a straight answer he would often beat around the bush. But recently as the internet has been discovered his theories have been the centre of attention, his was has been ressurected and refers to many of todays contemporrary media. The medium is not longer indetifiable as such, and the merging medium and the message McLuhan is the first great formula of this new age (Cavell, 2003, p2). On of the many ideas that McLuhan had was that the media was an extension of man. When Marshall famously spoke about the 'mediuam being the message' he meant that it was nessasirily the the services provided by the object, it was the object it self.
- Word count: 1137