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University Degree: Electronic Media Studies

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  1. Make room for Big Brother.

    Read at your own disturbance. Do you have any secrets that you would never want anyone to know? It is a fact that we all have skeletons in our closet, but what if the closet door was not shut as tightly as we thought? Anywhere you go cameras are everywhere, on the inside and outside of buildings. May it be one of those dome cameras in Wal-Mart or a hidden camera in your own home that you don't know about? It was reported by Popular Science writer Mary Treiber 2 Behr that, "There are at least 2,400 outdoor surveillance cameras in Manhattan alone, many of them installed my corporations, according to the New York Civil Liberties Union."

    • Word count: 2003
  2. Personal Ads.

    1 online personals service with 8 million users and 724,000 paid subscribers. But there's a horde of specialty Web sites: Many African-Americans go to BlackPlanet.com. Jewish singles often go to JDate.com. Christian singles are meeting at the aptly named Christiansingles.com. Gays and lesbians are surfing PlanetOut and Gay.com. Urban hipsters are kicking it together at Nerve.com." Now you see the beautiful portray that the USA today said about the net and how it is wonderful to meet new people but problems and home breakers come from those websites too. Like the story of this little girl that found out that her mother is seeing a guy behind her husbands back.

    • Word count: 1105
  3. E-training.

    It may use text, graphics, narration, sound effects, music, video, and animation to enhance the learning experience." PMB Associations Inc (Online). Another definitive answer is provided by Waller(2001), in which he defined e-training as "the effective training process created by combining digitally delivered content with (learning) support and services." Waller and Wilson (2001) also come out with a classification matrix in which training are classified into; types of media, accessibility and learner support which enable any technology based training to be easily identified and understood. However, technology is ever-changing and hence e-training is still-evolving discipline, and what might be considered a good definition today may not even be in the ballpark tomorrow.

    • Word count: 2710
  4. The project consists of designing a software application that can be used by customers of a motorcycle company that is based in Barnsley, South Yorkshire.

    The designed application contains 20 pages of videos, text, tables, pictures and moving pictures. The videos were taken from a web site that provides free video clips, where copyright is not an issue. The pictures that are used in the application are taken from the web site of First Racing. This company supplies Motocross Services LTD with their clothing products for re-sale to the public. An E-mail was sent to this company for approval of use of their material within this application and is in the appendix. The structure of the application was considered in the design phase of the project.

    • Word count: 4531
  5. Comparison of the linguistic features of different types of language found on the Internet.

    As well as this, how levels of formality can be linked to topic. Chapter 1-Lexis, Semantics and Orthography The Conversation Quite common to Internet chat-rooms is the use of non-standard English. In many ways it is very similar to a transcribed speech, perhaps between two teenagers or of two uneducated adults. Due to the fact that they are the two groups most likely to use non-standard English. However, in the case of Internet chat-rooms, the lack of standard English is quite often for speed and convenience, simply because people cannot type as fast as they can speak, which is what they are attempting to emulate.

    • Word count: 1521
  6. Discuss the role of media studies in making sense of the political, economic and cultural meaning of everyday life.

    Media, being a combination of text, visual reporting and human influence among others, is one medium that we can rely on to provide such stimulus and entertainment. Media and all that encompass it, lives and feeds off our wants, our need to be entertained, to be informed, to witness the 'daily spectacles'. For we are, 'all human', and humans can't help but be grotesquely intrigued by tragedy, entertained by the at times comedic shortcomings of others or dazzled by the heroics of our favourite sportsman on the local news bulletin.

    • Word count: 1396
  7. 'Youth instinctively understands the present environment - the electric drama. It lives it mythically and in depth. This is the reason for the great alienation between generations - Discuss.

    With new media today, youths' thinking and attitudes towards life may be manoeuvred in one way or another. Given these factors, it can be seen that new media are relatively important in the lives of young people. In the essay, I will be discussing on the new media in relation to youth utilisation, with focus on electronic media, comprising of the computer, Internet and mobile phone. In addition, I will also be looking into the various effects new media might have on both the youth and the society.

    • Word count: 3172
  8. Since the mid-1960's, the dissemination of technology via multinational corporations (MNCs) has accelerated.

    within or between firms across national borders. So the transfer of a technology is supposed to be complete and achieved when all the process is entirely absorbed without any assistance coming from outside and when, above all, it can improve, extend and develop the technology originally transferred (UNCTAD, 1996). A major distinction in the nature of technology has to be underlined, which, as suggested by Peter Dicken (2003, pp.115-116), "is important to understanding the role of space and place in technological diffusion". The transfer and the diffusion of the technology made through firms will differ according to if it is a codifiable or explicit knowledge, such as

    • Word count: 2563
  9. This paper intends to provide a framework for thinking, debate and action on the role of public sector and the R&D process of innovation.

    Behind the efforts of many scientists to impress upon the public the uniqueness of basic research, it is clear that one major reason today is the desire to influence public policy for science with respect to the federal budget, and the R&D classification has worked as the main tool. Some scientists are adopting a political strategy of demanding a separation of basic research from other components of R&D. This model was used as a base to explain to the public the substantive connections that make research essential to technological development, and not vice versa.

    • Word count: 4829
  10. Are we just empty vessels absorbing the media content and then reproducing it in our everyday lives?

    There is an ease to describe an audience collectively, such as 'a homogenous group'(Berger, 1995, 88). I do not believe this to be true. Watching a news report on the Middle Eastern crisis currently in Israel would evoke different responses. A British Jew is unlikely to be sympathetic to the Palestinian cause, whereas a Palestinian Islam would be in contention to the Israeli State. Therefore, 'the media needs audiences to have effects'(Berger, 1995, 87). I shall be aiming to ascertain whether media producers use the media as a tool in which to manipulate the 'mass'(Neuendorf, 2001, 346), or whether it is fact the audience whom peruses media content and shapes their own assertions.

    • Word count: 1994
  11. Marshall McLuhan's theories of technology as an extension of the body.

    also, the computer can be thought of as extending our central nervous system, and even more "Man becomes...the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms." (Understanding Media p. 56) McLuhan was primarily concerned with changes in cultures and societies under the influence of the media. He distinguished three Ages of Man: In the first place - The Preliterate, or Tribal, era of very non-hierarchical, democratic societies, relying on the ear, as opposed to the eye, to keep us "sensitive, hyperaesthetic, and all-inclusive"; the dependence

    • Word count: 2102
  12. Campaigner for Digital Privacy Rights.

    In the UK, the Home Office is responsible for proposing a digital privacy rights architecture which defends civil rights in the age of information- and communication technology. Digital Privacy Rights is an association in which the Home Office works together with privacy and civil rights organizations in informing decision makers and the public about the upcoming threats to our privacy and civil rights.2 The Home Office will focus its activities towards developments in the UK and the Council of Europe.

    • Word count: 4367
  13. Dogmat nowej gospodarki g³osi: najszybsi i wybiegaj¹cymyœl¹ w przysz³oœæ przedstawiciele starej gospodarkibêd¹ wykorzystywaæ

    - "W 1999 r. na zam�wieniach z Sieci zarobilismy 100 mln USD. Przewidujemy, ze w roku 2000 wartosc ta przekroczy miliard". A Joe DeAngelo, dyrektor zarzadzajacy i wiceprezes ds. nowej gospodarki w sp�lce GE Appliances, dodawal, iz nabywcy detaliczni i inwestorzy budowlani zaopatruja sie za posrednictwem witryny internetowej GE Appliances na kwote, co najmniej 2,6 mld USD rocznie. Sa to dane dotyczace tylko sprzedazy. GE twierdzilo, ze realizowanie zaopatrzenia i innych wewnetrznych zadan przez Internet przynosi ogromne oszczednosci. W polowie 2000 roku legendarny prezes i ex-dyrektor generalny Jack Welch w rozmowie z analitykami zapowiedzial, ze w ciagu dw�ch lat koncern GE moze obnizyc koszty og�lne nawet o 10 mld dolar�w.

    • Word count: 2914
  14. Digital Television.

    To create a picture on the television, each television receives television signals known as analog signals. This signal is sent from a transmitter to a translator and then onto your television screen. Interference can be a problem with the signals picking up other signals from equipment such as mobile phones. Interference, known as "Ghosting" is caused by the reception of a direct signal into a delayed reflected signal, creating a 'snowy' effect on your screen. A quote from the final report of the Australian Broadcasting Authority Digital Terrestial Television Specialist Group (1998) explains the different types of interference.

    • Word count: 725
  15. Discuss the role and value of communication models across a range of marketing, advertising and communication media.

    There is a picture of a lady who looks like she has just had a shower. This gives the image that the perfume is refreshing and clean. The bottle also has condensation on it which hints that she has been using it. There is also a website which gives the company a chance to receive feedback. This can be used to help monitor the effectiveness of the advert by seeing if, after the advert has been released there are an increased number of visitors to the site.

    • Word count: 2002
  16. Internet, SMS shortly ease pain of SARS.

    They are using e-mail to share the information. Sina.com's news channels have received an increasing number of hits in recent days, due in part to the epidemic, said Daniel Mao, Sina.com's chief executive officer. Sina.com is the country's largest Web portal. "As many people choose to stay at home, the demand for timely news is surging, which is boosting the number of hits at our website," Mao said. "The rise will be more apparent in the coming two months, as SARS headlines have replaced news of the just-concluded war in Iraq."

    • Word count: 2716
  17. I would like to talk about my view on the spread of technology today.

    Not only it is a waste of money, it wasted our living room's space for another 4 years, only to be used when I wanted to play Pacman or car racing games, or when my sister had to do anything with Lotus 1-2-3 which was like twice a year. My mom asked my sister one day why she said she had to have it while she actually used it very rarely after finishing that report, and my sister's reply is that, "Because my close friend was getting it and I just wanted one."

    • Word count: 1474
  18. Should Australia proceed with HDTV?

    It has added features such as email and various other interactive services as well as the capability for programming. As part of the current plan HDTV programmes have been viewed using normal TV without the need to change any equipment. This points out the flexibility that HDTV allows in the trial phase. As an example below is an image viewed through a standard TV compared to its corresponding view in HDTV format. Due to its width to height ratio, HDTV provides a wider field of view, which can be picked up by the peripheral vision of the human eye thereby giving a sense to the viewer of actually being part of the scene.

    • Word count: 3110
  19. Imagine That You Have Been Hired as a Consultant for a Firm That Plans to Develop Surveys That Are Presented on the Internet, on Websites. They Want to Obtain Accurate Information About People's Beliefs and Attitudes from These Surveys.

    The Internet offers the opportunity to enlist subjects that are demographically and culturally diverse on a scale previously unthinkable. Traditionally, samples used in such surveys have suffered the problem of being unrepresentative, and therefore it has been difficult to suggest that the results are generalisable. In particular, it has often been the case that researchers have used university students (particularly Psychology students) who take part for course credit or due to some incentive such as economic compensation (Epstein et al, 2001).

    • Word count: 2780
  20. Bluetooth technology continues to develop and evolve into many network and communication systems. Discuss the areas of future development of this technology and provide evidence of research to support your viewpoints from a wide range of sources.

    Bluetooth has come on a long way since it first came to market so far it has hit the targets and specifications that it aimed to meet by this time. It was thought that Bluetooth would "answer all our communication problems, whether it is in the office, car or home. Three years later some truly valuable Bluetooth business applications are being bought to market." (Ostergaard, 2002) With this wireless technology there are more competitors appearing on the market that are becoming bigger competitors such as IEEE 802.11, WI FI and UWB (UltraWideband).

    • Word count: 2781
  21. The major difference between "active audience and vulnerable viewer traditions in Media Studies.

    key differences are presented first followed by examining the problems within each side. Finally, the video game regulation will be used to illustrate how these problems are partly overcame by OFLC (Office of Film and Literature Classification) which is the only institution that mainly decide on making video game regulation. Body: One of key differences between active audience and vulnerable viewer is concerned with the question of how media affect people, in a direct way, or opposite way? In here, the "direct effect" is referring to the idea that people are effected by media, which is a major concern from a large group of community members and is in favour of "Vulnerable viewer tradition" supporters.

    • Word count: 1673
  22. Computer mediated communication has become an increasingly common form of interaction.

    I have also attached a small survey to this essay. It is possible that the Internet could change the lives of many people, just as the telephone did in the early part of the 20th century, and television in the 1950's and 1960's. There is much debate as to whether or not the Internet is improving or harming participation in community life and social relationships. Some people believe that the Internet is transforming both economic and social life, by freeing people from the constraints of isolation brought on by stigma, illness or schedule, whereas others such as Stoll, (1995), believe

    • Word count: 1908
  23. What are the implications for individual identity in relation to the rise in Internet cultures?

    In this way, humanities greatest asset - the imagination is used to the full to transform the text on a screen into an all-encompassing new environment. Is this therefore, any less of a valid experience than that of reading a book or watching a film, where the user loses themselves in the plot, the advantage of the internet is that rather than the activity being solitary, the user is actually interacting with people across the globe. The rise in the use of the internet means that there are vastly more possibilities for communication.

    • Word count: 2054
  24. Account for the association of technology with masculine culture. How is this culture affected by the development of Information and Communications Technologies - ICT's?

    This slow transition left the employment market filled with jobs that were more suited to women and left men with no area that they could go into, which would be accepted as a normal route for them into employment. However, an employment sector that was more appropriate to their nature proved to be not too far away. This change left men with no real working speciality of their own and then came along their salvation: Information Technology. Throughout history men have usually been the one's who have come up with new inventions and technologies.

    • Word count: 2916
  25. Information About Information.

    He demonstrates that he knows what they need and therefore creates confidence and trust with his audience. The target audience are accountants. Most professionals live a fast pace life; therefore holiday and leisure become really important to them. The author uses pathos by appealing these specific values and emotions. For example, he tells the professional accountants that with these products, they will have more personal time because remote accessibility will save the users all the trips to the office to retrieve important information: Time-wasting trips to the office to review CPE, vacation, holiday, or personal time are thing of the past.

    • Word count: 1868

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