• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Extensions in modes of communications have had a powerful determining effect on the course of history.

Extracts from this document...


When the first Homo sapien communicated for the very foremost time, his life and the lives of everyone around him changed. This change brought about the initial mode of communication and changed the course of history. Each new communication technology created, revolutionized our world and our way of thinking. When word was put into type, humanity was able to record its past, pass information from generation to generation exactly how the author intended and improved our knowledge base. Finally, we move to the electronic age. An age where messages could be spread across great distances in a short period of time, books/stories takes life on radio or television and the introduction of the closeness of our planet- the global village. Extensions in modes of communications have had a powerful determining effect on the course of history. Society originated when oral communication was invented and became the first mode of communication. During this period, the knowledge, account and distribution of information occurred only face-to-face. As a result, a sense of social space was defined by a range of collective 'earshot.' -the audible range of a person sending the message to the receiver In this preliterate society, former ways of doing things (Monolithic) were not questioned for there were not any written records to contradict or refer to the old way of functioning. Information and knowledge rested in the individual's ability to retain information and apply it further on in the course of his/her life. ...read more.


(MacLachlan, 120) As knowledge could now be picked up from a book, the younger generation could by acquire a lifetime of knowledge in a short period of time instead of relying on the people who previously controlled the knowledge. In many ways, the age of unquestioned authority was over. The printing press revolutionized the content that had been previously written. Since the church had a monopoly over writing, the subject matter had previously been theological works and chronicles. Now the printed books began to include, literary works like "the Iliad" and scientific speculation as well. Also, during this period of print culture, books and newspapers emerged and were mass produced. Printing and mass production of books, created the concept of authorship, decrease of production costs and the increase of sales. With the mass production of books, people's way of thinking was altered. McLuhan argues (Grossburg, 44) that by the constant linear movement made while reading, changed and standardized peoples way of thinking into a linear one; enabling one to think about other people, space and time linearly. The other standardizing effect was the creation of the national languages and standardized spelling and vocabulary for an individual state. Books were being written in other languages other that Latin, so that writing could reach more people. "Printing gave a strong impetus to the use of national languages instead of Latin and thereby encouraged national feelings." ...read more.


They have the ability to restrict information and withhold knowledge. Although they use different mediums to present there opinions, the opinions are the same. Even all the Pope's were or are captivating speakers and the in the Middle Ages, notorious for trying to hoard all the power and information such as writing. The uniform message from oral to electronic times further reinforces the idea that some technologies have different effects on people as well as history. Technology and communication revolutionized human life as a society and as a culture. New technology determines, for the most part, how life will change in the future. One of the first technologies, oral communication, created a culture which significantly changed human behavior. The transmission of information became possible and ideas were passed on from generation to generation. The invention of writing not only made it possible to keep an accurate account of events, but actually changed the way people think, into a linear way. The printing press and the literate culture created information available to the masses, unification of peoples and the explosion into the world of discovery and science. This explosion leads to the electronic culture, where communication became instant with telegraphs, television, telephone, radio and internet. Society's approach to work, space and time changed from a linear way of thinking and doing things into to a diverse way. Messages and information are instantaneous around the globe and with the ability of portable technology, instantaneous information and communication are possible anywhere. Each mode of communication, throughout history, had been created by the introduction of new technologies and its ability to change society. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Electronic Media Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Electronic Media Studies essays

  1. Marked by a teacher

    2001: A Space Odyssey

    3 star(s)

    The first monolith in the film provided the early primates with insight and intelligence on the use of bones and signaled the arrival of technology. At the end of the movie's first segment, a primate throws a bone into the air and then it transforms into a spaceship.

  2. How has the spread of communications technology affected cultures around the world? Assess the ...

    Information is no longer limited by the geographical location. Therefore, the Internet becomes a medium to continue home culture for those who do not live in their home country. The Internet is the most effective way of spreading culture. Another obvious evidence of Westernization is that teenagers all over the world are drinking Coca-Cola, listening to same music, having the same dress sense and buying global branded goods.

  1. What are the Values of Web 2.0 Technologies to a Student of Media and ...

    useful for essay writing and for future job potential, as all facets of the media make use of writing and publishing and the general expressing of ideas. Another vastly significant web 2.0 technology is social networking. Social networking is difficult to define, as it is evolving so quickly.

  2. This essay aim to examine the effect of technology upon policing, based on historical ...

    International co-operation was accomplished through establishing personal contacts among police officials on an ad hoc basis or through a more structured distribution system of information on wanted suspects printed in search bulletins. Among the communications, technologies relevant for the policing were not only various forms of printed information, but also

  1. This paper intends to provide a framework for thinking, debate and action on the ...

    of its outputs whether this is information or knowledge and whether is codified or tacit , or whether other types of output such as trained people and new instrumentation are at least as important. There are also terms such as "science", "academic research" or just "research", categories that are not

  2. "Identify and evaluate the impact of information and communications technology in one marketing function" ...

    Past research indicates that customers expect and demand customisation and flexibility in service encounters (Bettencourt & Gwinner, 1996; Bitner et al., 1990; Kelly 1993 cited in Bitner et al., 2000). Employees can adapt and customise ICT applications to serve customers better.

  1. What did McLuhan mean when he said 'the medium is the message'? Is this ...

    The reason why the radio was considered hot is that it was always on and that it made a noise, but the telephone would only work if someone else was on the receiving end. The movies was a hot media as it was on a big screen and viewed by a wide audience.

  2. What in your view, are the main problems involved in attempting to produce policies ...

    Murdock (2002) posits that ??internet access has become a basic entitlement of citizenship in the digital age? (Murdock, 2002 p386); however there are multiple dimensions of access and each requires its own legal prescription. The ?Big Four? new media issues: access to infrastructure, access to content, intellectual property rights and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work