'Feminism is the Dominant Ideology in British Soaps'. - case study of Eastenders.
UNIVERSITY OF LINCOLN
MEDIA PRODUCTION
'Feminism is the Dominant
Ideology in British Soaps'
Author: Paul Cook
Case Study: EASTENDERS
Broadcast on BBC1 -
In the episode examined, there were no less than 42 scene changes. Although there were only 4 different storylines happening, the Director chose to stimulate audience interest in the plots by keeping each scene short - in fact over the 27 minutes of viewing time that is an average scene time of only 40 seconds each. However, in the 7 minutes spent on each storyline, how did the writers choose to represent the so called ordinary, average people they are supposed to be writing about?
Forget the day to day plot developments in this and every other soap opera on television and consider instead the
* representations of people and culture and the
* ideologies expressed by the producers within the programme.
* How realistic is their interpretation of community in Britain today?
* Are the individual characters a fair representation of you and me, your parents, your friends, your neighbours? and
* Do the writers give a fair view on society's attitudes to race, class and gender?
MEDIA PRODUCTION
'Feminism is the Dominant
Ideology in British Soaps'
Author: Paul Cook
Case Study: EASTENDERS
Broadcast on BBC1 -
In the episode examined, there were no less than 42 scene changes. Although there were only 4 different storylines happening, the Director chose to stimulate audience interest in the plots by keeping each scene short - in fact over the 27 minutes of viewing time that is an average scene time of only 40 seconds each. However, in the 7 minutes spent on each storyline, how did the writers choose to represent the so called ordinary, average people they are supposed to be writing about?
Forget the day to day plot developments in this and every other soap opera on television and consider instead the
* representations of people and culture and the
* ideologies expressed by the producers within the programme.
* How realistic is their interpretation of community in Britain today?
* Are the individual characters a fair representation of you and me, your parents, your friends, your neighbours? and
* Do the writers give a fair view on society's attitudes to race, class and gender?