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Market research for proposed P.C game.

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  • Essay length: 1187 words
  • Submitted: 11/07/2002
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University Degree Electronic Media Studies

The first 200 words of this essay...

Report to: Marketing Manager

From: Simon Stafford

Date: 1st July 2001

Ref: HG/SS

Subject: Market research for proposed P.C game.

1. Introduction

I am sending you this report to show you the results of the questionnaire, which will make clear to you that this game, if made, would sell very well.

2. Results

2.1: Question 1: Do you own a computer?

As you can see 90% out of the 30 people questioned own a computer, which is above what I expected. This is a positive outcome, as we want to produce the game mainly for the P.C.

2.2: Question 2: Do you play games on your computer?

100% of people who own computers play on them. The 10% on the graph overleaf are showing the people who don't own a computer, so they can't play on it.

2.3: Question 3: Do you buy games for your computer?

This is another promising result as a high 70% of people buy games for their computer. As you see in graph 2.2 90% of people play games on their computers but only 70% buy

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