Market research for proposed P.C game.
Extracts from this essay...
Report to: Marketing Manager From: Simon Stafford Date: 1st July 2001 Ref: HG/SS Subject: Market research for proposed P.C game. 1. Introduction I am sending you this report to show you the results of the questionnaire, which will make clear to you that this game, if made, would sell very well. 2. Results 2.1: Question 1: Do you own a computer? As you can see 90% out of the 30 people questioned own a computer, which is above what I expected. This is a positive outcome, as we want to produce the game mainly for the P.C. 2.2: Question 2: Do you play games on your computer? 100% of people who own computers play on them. The 10% on the graph overleaf are showing the people who don't own a computer, so they can't play on it. 2.3: Question 3: Do you buy games for your computer? This is another promising result as a high 70% of people buy games for their computer. As you see in graph 2.2 90% of people play games on their computers but only 70% buy games.
Word of mouth, TV, Radio, Billboards, Newsletters all received 0%. 2.8: Question 8: Where do you buy your games? 23% of people normally buy their games at PC World. While 20% of people prefer to order their game through the post or shop at Game. Sadly 0% of people buy their games at Comet, Curry's or Our Price. I feel this is because PC World specialises in computer software and hardware and Game specialises in games for the P.C and other consoles. While Comet, Curry's and Our Price sell games but also these stores sell a lot of other electrical appliances for all around the house. 2.9: Question 9: Do you have the Internet? 90% of people questioned have the Internet, 100% of people with computers have the Internet. I asked this question to lead on to my next question (below). 2.10: Question 10: Do you play on-line? 47% of people who have the Internet don't play on-line and 43% of people do as you can see above, this is quite a close margin almost 50-50.
The game should be an RTS because the game play would be easier, but at some points could become a FPS. The game could also benefit from an on-line options so players can go on the Internet and play. This would be a totally different experience from the off-line game. I would recommend that you advertise the game in all computer game magazines, and in some computer electrical magazines. Also advertise on the internet, as you can see from the graph above only a small percentage of people find out about new games on the Internet, but the Internet is attracting more people everyday. The game should be sold from every possible place that wants to sell it from their store. It can't harm us if not very many are sold at Our-Price or Comet. I feel the game would be aimed at the male style of gaming and should have an age limit of 11+, which is what the questionnaire showed and also we would be able to make the game more realistic with blood, etc. Also I think there should be a parent lock so parents can 'turn off' the blood. I hope you take this all into account.
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