'Mission Impossible 2' is of course the sequel to a very successful film. What techniques are used in the trailer to make it appeal to an audience?

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Mission Impossible 2

Coursework-Media.

'Mission Impossible 2' is of course the sequel to a very successful film. What techniques are used in the trailer to make it appeal to an audience?

This essay will be exploring the way the trailer of 'Mission Impossible 2' is structured to ensure its appeal to an audience. To do this I will be discussing the different techniques that are used in the trailer such as graphics, colour, visual information and the historical background of the film. Furthermore I will discuss the characters and the different types of shots used in the trailer to influence the appeal of the film. In addition I will also look at the 'Unique Selling Point' of this trailer and what its purpose is.

Launching a new film into the market place is like launching any new product, the public need to be aware of its existence. It is the role of the promotional campaign to promote the film as widely as possible in order to maximise its chances of success in the box office. This is due to the fact that we make our decision to go and see a film on