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Newsprint vs Online news

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Introduction

Newsprint vs Online news This is an age of digitization. In a world that is constantly moving towards more and better technology, the question of how media and news will trickle down has become and issue. The war for supremacy in the media markets is raging. The concept of news arriving on a doorstep, in the form of paper is now antiquated. Today, people wake up, and instead of walking out to the front door, they patter over to the computer and check any number of things from email to the weather to the daily news. Traditionally newsprint media has been the widest outlet for disbursement of information, but as digitization has invaded our world, we see that they are on divergent courses. In this analysis of two sources of information, newsprint and the internet, we will examine how these two sources differ and where they are headed in the future. The essential question being, can daily newspapers survive the shift to the internet? Newspapers are a part of our world. In this city, where public transportation is a way of life, print media has always been king. Reading the Journal or the Times on the train to work used to be a badge of honor. Having black ink stains on your fingers was a sign that you were informed. ...read more.

Middle

Add to this the environmental awareness and a "save the trees mentality", as well as a generation looking for all things easy and convenient and you will see that this trend is not just a trend anymore but now a force to be reckoned with. Unlike newsprint, the strategy and approach do not play a big part in the selection of what the audience reads. Online news really has no format or approach towards a story; rather it depends on content to drive the public interest. It gives its audience the ability to pick and choose headlines that are important to them, that pique their interest and matters to them. It basically is a way to read a newspaper that is tailored to you. Unlike in newsprint, online news sources do not have to hold onto a physical sheet, they do not have to flip pages to read and find articles. Everything related to the story is there and can be read in one fell swoop. How do they survive then without this open ended format? Survival of these online news sources is mainly through advertisements. Sidebars that run ads sometimes relating to the article, sometimes unrelated, have become major sources of funding. Revenue is also drawn from the ability to track data through click-stream technology. ...read more.

Conclusion

Exposing students to old fashioned news papers through new wave technology may sensitize them to newsprint as they get older thereby creating a market for themselves with these reader, who traditionally begin to subscribe to newspapers in their thirties. The internet is here to stay. There is no way to get around that, no way to dispel news media from online sources. Ten years from now this sector will continue to grow and change. Generations born into the internet era will not stray far from it. In order for print media to survive it has to be able to use this to its advantage. They are off to a good start by embracing the online news delivery, now if only they can find a way to bring that delivery full circle. Perhaps their best bet at this time is to market themselves strongly on the internet and trust that as the new generations' transition into their 30's, and begin to subscribe to newspapers that their brand will have stuck. Digital media coverage has spurred the growth of different markets for information; however this does not sound the death knell for traditional media avenues. It is merely a wakeup call right now, but whether the industry wakes up or hits snooze is yet to be seen. 1 Online Publishing Association- "http://www.online-publishers.org" February 12, 2005 2 Bianco, Anthony, "The Future of The New York Times", Business Week , January 17, 2005 Lance Nguyen February 16, 2005 1 ...read more.

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