Often create false expectations. They are misguided or dishonest uses of legitimate argumentative strategies (Hacker 506). Conscious consumers therefore need not feed into false advertisement

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Looks Can Be Deceiving

      It’s a feeling that every man has at least once in his life. It’s a feeling of empowerment, like you can do no wrong. You get the girl of your dreams followed by the respect of your peers. You feel like you are on top of your game, like the world revolves around you. This is a great feeling to have, but one question remains. How do you get this feeling?

      In general a fallacy is error in reasoning. A fallacy is an argument in which the premises given for the conclusion do not provide the needed degree of support (“Description” 1). Usually these fallacies go unnoticed because they play into our emotions. SLAM is a magazine geared toward a basketball-oriented audience. They run countless ads in their magazine for products that appeal to student athletes on every level. But there is this particular ad for a shoe ran by Lugz. Lugz are shoes worn for casual off the court uses. In this particular ad they have a hip-hop icon named Baby. Nicked named Birdman, Baby has a reputation for being an in-style flashy high roller. In this ad Baby appears to be sitting his high class office dressed in diamonds from head to toe. He has his own logo which is a dove incrusted with diamonds mounted on his throne-like chair he’s sitting on with a globe next to him. And the slogan for this ad is “Never Fold.” This ad is full of fallacies. Unfortunately consumers fall for these fallacies believing in false premises that play on their emotions and wants.

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      The first fallacy that comes to mind about this ad is Post Hoc. Post Hoc basically means “after this, because of this” (“Post” 1). Post Hoc relates to this ad because you are lead to believe if you purchase this shoe you would be associated with people of Baby’s high class status. This isn’t necessarily true because these shoes are not just exclusive for the rich, but for any consumer who has enough money to buy the shoe. This shoe ad is just based on how one wants to portray oneself to the public.

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